There are a number of pitfalls to avoid when putting a new product to market, says Mike Sparks, regional sales manager at Pintsch Bubenzer USA LLC. Working with technology and components throughout my career, I’ve seen my fair share of new products. My various employers have launched them to existing and prospective customers, many of […]
Engine Failure on Take-off
Take a Brake
Look at all the options and weigh-up the pros and cons before deciding on a brake, says Mike Sparks, regional sales manager at Pintsch Bubenzer USA LLC. Based on recent conversations I’ve had in the marketplace it might serve as useful guidance to look at choosing the proper brake based on a particular application. As […]
Brakes 101
In his latest contribution to the popular thought leadership column ‘The Insider’ published in Lift & Hoist International (LHI) magazine. Mike Sparks, regional sales manager at Pintsch Bubenzer USA LLC, guides purchasing decision makers on brake selection. Not with commercial intent, but to authenticate this guidance, it’s important to state at the outset that my […]
Good Things Come in Small Packages
In his second contribution to ‘The Insider’; a popular series or thought leadership articles published in Lift & Hoist International (LHI) magazine. Mike Sparks, regional sales manager at Pintsch Bubenzer USA LLC, advises anyone looking to succeed in a component sector. Selling or promoting components and parts takes great intuitiveness. It’s not easy. The commonality I’ve noted […]
Flying Sparks
In his first contribution as ‘The Insider’ published in Lift & Hoist International (LHI) magazine. Mike Sparks, regional sales manager at Pintsch Bubenzer USA LLC, addresses millennials looking to ignite their careers by accepting new challenges. Has your career become a battle from one pay cheque to […]
Know Your Imports
Be diligent when sourcing products from overseas, says Tad Dunville, regional sales manager at Pintsch Bubenzer USA LLC, as his exclusive series of articles in LHI continues. The industrial lifting equipment marketplace is import centric, meaning products and components are sourced from all over the world. I’m not here to discuss the pros and cons […]
Why Bubenzer Blogs
Having signed as a guest columnist with a leading lifting industry trade journal, Tad Dunville, regional sales manager at Pintsch Bubenzer USA LLC, explains why content marketing is key to engaging target audiences. Pick up a good trade magazine; it’ll contain editorial content and advertisements. It might also include advertorials (never my favorite read), classified […]
Lessons in Liability
In the third of a series of guest articles exclusively published in Lift and Hoist International (LHI), Tad Dunville, regional sales manager at Pintsch Bubenzer USA LLC comments on why you should always adhere to manufacturers’ recommendations. Undoubtedly, we live in a litigious society here in the U.S. There is a tendency therefore to talk about […]
The Specialist
In the second of a series of guest articles exclusively published in Lift and Hoist International (LHI), Tad Dunville, regional sales manager at Pintsch Bubenzer USA LLC, urges purchasing decision makers to consider the benefits of sourcing from specialist manufacturers. They felt like slippers. I was on my way to a steel mill and I knew […]
A Brake from the Norm
In the first of a series of guest articles exclusively published in Lift & Hoist International LHI, Tad Dunville, regional sales manager at Pintsch Bubenzer USA LLC, advises high-end manufacturers looking to diversify and apply a product to a new marketplace. Many components in the industrial world can be applied […]