Sales Team Access App Through New iPads

Safety Today Inc. has kitted out its sales force with iPads, full of tools to help streamline buying processes.

Whether visiting existing customers with special contract pricing or calling on new ones, salespeople find the most valuable process improvements come from a special version of an e-commerce app.

Safety Today worked with the app’s developers to customize software precisely for their business model and array of products. The company’s salespeople can now use the new app on a visit with the customer to create immediate product quotes and speed up the ordering process.

The app mirrors Safety Today’s website in functionality, including detailed item descriptions and product information sheets on everything Safety Today sells, from gloves to hard hats to safety glasses.

The fully loaded e-commerce app also requires no internet connection for operation. A content library contains customer reports, safety audit and survey results, marketing materials, training tools and more.

Salespeople find the most valuable process improvements come from a special version of an e-commerce app.

“This iPad app is a tool that gives the customer and our salesperson the opportunity to work together in real time, without waiting for an email or a return phone call from customer service,” said Tony Spearing, vice president of Safety Today. “This isn’t just e-commerce; it’s a distinct advantage for both our salespeople and our customers, saving time and increasing efficiencies.”