UniCarriers Americas (UCA) has promoted Mark Manninen to the position of vice president, sales and marketing.
Manninen, a 28-year company veteran, was most recently senior director, retail operations and acquisitions for UCA. In addition, Manninen was also president of New England Industrial Truck and Capital Equipment & Handling, the two company-owned forklift dealerships.
“As a UCA executive who also managed our company-owned dealerships, Mark brings a unique perspective to his new position,” said James J. Radous, III, president and CEO of UniCarriers Americas. “During his tenure, our company-owned stores saw a market share increase of 43% and increased aftermarket sales by 11%, all while reducing operating expenses.”
To drive sales and new business development, Manninen plans to focus on key areas of company performance, including dealer engagement, customer satisfaction, channel management and marketing strategies.
“When I look at UniCarriers, I see a company committed to reliability, innovation, efficiency and quality, and I want customers to see UniCarriers the way I do,” notes Manninen. “My goal is to strengthen our dealer bond, build customer loyalty, and take market share from our competitors. We have the team, the equipment and the programs to achieve all of this.”
In his new position, Manninen will oversee an expanding range of UCA sales and marketing initiatives, including the company’s move into advanced AGV (Automated Guided Vehicle) systems as part of its UniCarriers System Solutions offerings.
“Leadership is the key to success in business, and Mark is a real leader,” added Radous. “We’ve experienced great growth over the last several years, and I know Mark has the experience and drive to build and accelerate our continued growth.”