Fortna’s Avila Among Pros to Know

Fortna, an automation and software company for the full logistics value chain, has announced that Dan Avila, vice president, sales, has been recognized by Supply & Demand Chain Executive (SDCE) as a Leader in Excellence in the 2026 Pros to Know awards.

Avila has over 30 years of experience in supply chain consulting and solutioning and is recognized for his work guiding Fortna customers on multi-year, multi-site supply chain transformation projects, leading them through strategic evaluation, concepting and the implementation of next-generation warehouse technologies and processes.

Dan Avila, vice president, sales, has been recognized by Supply & Demand Chain Executive (SDCE) as a Leader in Excellence in the 2026 Pros to Know awards.

“We’re thrilled to see Dan recognized with this well-deserved honor,” said Tom Rozema, CCO, Fortna.

“Our customers consistently benefit from Dan’s approach — he partners closely with them to navigate complex supply chain challenges and drive meaningful, long-term improvements in their operations. His deep industry expertise, ability to spot and communicate emerging trends, and dedication to strengthening customer outcomes make him an invaluable resource. Dan’s success comes from understanding our system design capabilities and applying the right technologies in ways that deliver practical, measurable results for the customers we serve.”

“When it comes to overcoming supply chain disruption, this year’s pack of supply chain leaders left no stone unturned,” says Marina Mayer, editor-in-chief of Food Logistics and Supply & Demand Chain Executive and co-founder of the Women in Supply Chain Forum.

“From AI implementation and warehouse automation to last-mile accuracy and returns management, they innovated, developed and executed on all cylinders, providing solutions, technologies and processes that move product from Point A to Point B in a way that almost seems seamless. And every year, I am honored to celebrate these supply chain professionals.”

The annual SDCE Pros to Know award honors the top 100 outstanding executives who have made significant contributions to improving the supply chain industry.

The annual SDCE Pros to Know award honors the top 100 outstanding executives who have made significant contributions to improving the supply chain industry. It highlights leaders who are considered role models for others in the field, using their experience to leverage supply chain for competitive advantage. To see a full list of this year’s winners, click here.