Softeon Launches Remembering MOCA Campaign

IFS Softeon, the warehouse management system (WMS) provider delivering visibility from the boardroom to the warehouse floor, recently launched its “Remembering MOCA” campaign, celebrating the legacy of the MOCA platform, while demonstrating how the principles that inspired it continue to shape the future of warehouse innovation through IFS Softeon’s modern WMS Enablement Tools.

The campaign comes as Blue Yonder begins moving away from the MOCA platform, marking the end of an era for one of the warehouse industry’s most influential development frameworks and creating an opportunity for organizations to evaluate the next generation of warehouse innovation.

The “Remembering MOCA” campaign celebrates the legacy of the MOCA platform, while demonstrating how the principles that inspired it continue to shape the future of warehouse innovation through IFS Softeon’s modern WMS Enablement Tools.

More than three decades ago, MOCA transformed warehouse software by empowering organizations to rapidly adapt, integrate, and innovate. Now, as Blue Yonder moves away from the MOCA platform, its influence continues through the technologies developed by the original architects of MOCA, IFS Softeon CEO Jim Hoefflin and CTO Mark Fralick.

“MOCA was never just about technology, it was about removing the barriers between inspiration and execution,” said Mark Fralick.

The campaign centers around a symbolic “eulogy” for MOCA, celebrating not the end of a technology, but the evolution of the ideas that made it revolutionary. Rather than looking backward, “Remembering MOCA” demonstrates how today’s warehouse operations can achieve the same flexibility and speed with modern cloud-native technologies, Industrial AI, composable applications, event-driven architecture, and intelligent automation.

As part of IFS, IFS Softeon combines deep warehouse expertise with Industrial AI, robotics orchestration, and proven warehouse execution in a single platform that helps organizations build more adaptive supply chains. Its WMS Enablement Tools, including composable user experiences, integration services, workflow orchestration, real-time event management, and AI-assisted development capabilities, allow organizations to rapidly respond to changing business requirements while protecting long-term investments.

“The challenges our customers face have changed dramatically since MOCA was introduced,” said Fralick.

The “Remembering MOCA” campaign highlights how IFS Softeon is carrying forward the innovation and flexibility that defined MOCA, reimagined through modern technologies that empower organizations to build more intelligent, adaptive warehouse operations.

• To learn more about how IFS Softeon is carrying the spirit of MOCA into the next generation of warehouse innovation, visit the Remembering MOCA landing page.