RUD 3D Lifting Points Configurator
The Caldwell Group Inc., based in Rockford, Illinois, is highlighting RUD’s new lifting points configurator that features animations and 3D visualization.
The below-the-hook and material handling equipment manufacturer has a longstanding partnership with Germany’s RUD to bring lifting points and other products to the U.S. and Canada. A new configurator has been added to the company’s digital suite, which can be used to quickly and easily find the right lifting points for customers’ rigging projects.
A lifting point is the connection between the lifting gear and the load. It connects the load with the lifting gear both during lifting and rotation as well as during turning and movement of loads. Lifting points include ring lifting lugs, eyebolts, flanges, etc., that the sling is attached to by using hooks, shackles, or other connection elements.

Choosing the right lifting point is critical to ensuring both safety and efficiency.
The configurator, which can be opened in a web browser, allows users to find the right lifting point in a few simple steps, selecting key data such as working load limit (WLL); number of chain legs; and the lifting method. They can also select from boltable or weldable points; the intended contact surface; and the type and size of thread.
It is possible to specify whether the lifting point must comply with certain standards (e.g. ASME) and is to be approved for defined application areas (e.g. offshore). Additional criteria, such as material characteristics (e.g. duplex steel), can also be selected or a filter applied according to a certain design. Once all the relevant information is entered, the configurator ultimately compiles a selection of suitable lifting points, including all technical data and additional information as well as a 3D visualisation.
Intuitive online selection tool
Sarah Stitt, product manager of the RUD range, said: “Choosing the right lifting point for your application is critical to ensuring both safety and efficiency, but with so many options available, it can sometimes feel overwhelming. That’s why RUD developed an intuitive online selection tool designed to guide customers through the process. This tool makes it easy to filter through RUD’s extensive range of lifting points, compare product specifications, and identify the best fit for your specific requirements. By simplifying the selection process, it not only saves time but also helps ensure compliance with safety standards — giving you confidence that the solution you’ve chosen is both reliable and optimized for your application.”

The Caldwell Group Inc. is offering an intuitive online selection tool to help channel partners find the right lifting points for their applications.
Meanwhile, Caldwell continues to add to its RUD In-Stock range with popular products such as the ACP-Turnado Automatic Center Lifting Point and VRS Swivel Eyebolts — bringing the total number of stocked lifting point styles and sizes to nearly 200 stock keeping units (SKUs).
Also part of the ever-expanding RUD In-Stock program are remotely operated vehicle (ROV) hooks. Side pull load rings, center pull hoist rings, swivel eye nuts, swivel eye bolts, steel eye bolts, load rings, and fall protection points are among other products available.