Caldwell Launches New Catalog

Rockford, Illinois-based The Caldwell Group Inc. has published the Big Book — a new catalog underscored by the tagline, ‘Below-the-hook. Above the rest’.

The catalog — available in print and download options — is nearly 450 pages long and features the complete Caldwell, Renfroe, and RUD product lines. It represents the first revamp of the documented range since 2016 and replaces the previous green-colored catalog.

Doug Stitt, president and CEO, said: “Distributors have said how much they like having all of the Caldwell lines in one book. It’s more than a catalog — it’s a true lifting industry reference.”

Caldwell’s Posi-Turner load rotators, Dura-Lite composite lifting and spreader beams, and Rig-Release remote releasing hooks are all covered. Caldwell’s RUD portfolio includes slings and lifting points for the most complex tasks for integration into almost any application. Lifting points include ring lifting lugs, eyebolts, flanges, etc., that slings are attached to at the point of use. Renfroe, meanwhile, makes approx. 200 types of clamps, ranging in capacity from 0.5 to 100 tons. They are used for lifting, with horizontal and vertical forces, and non-marring versions are popular in many industries. Every product is supported by updated, enhanced information, while improved usability was central to the overhaul. 

Among the hundreds of items covered are a number of notable new products, including the Adjustable Fork Beam (p237), revamped Model 86 Double-Leg Coil Lifter (p68), Material Baskets (p93), new Telescopic Pivoting Fork Lift Boom sizes (p229), and new Dura-Mod sizes (p41-42).

Caldwell’s new Big Book covers the complete lines of Caldwell, Renfroe, and RUD products across 444 pages.

Big project

Lisa Sympson, marketing manager, said: “The initial response from our own team has been phenomenal. I arrived at Caldwell in 2022 and, ‘When will we have a new master catalog?’ was the single most popular question I was asked. There were a few things we had to get in place before tackling such an enormous project, but I’m so thrilled to say that it’s done — and is gloriously ready for everyone. A special thank you to the internal teams and graphic designer, Angelo Manto, on such a fantastic looking reference for our customers.”

Also included in the Big Book’s pages are references to SmartSpec, a digital tool that allows distributors to configure lifting equipment. SmartSpec is unique in giving customization options to dealers specifically looking for non-standard below-the-hook equipment.

Stitt added: “We’re meeting our customers where they are. Some prefer the focus and portability of our smaller, targeted catalogs, covering below-the-hook lifters; construction lifters; mill duty lifters; Renfroe clamps; or RUD lifting points. While others — sales reps, purchasing agents, and even some end users — prefer everything in one big book. Of course, others want everything online. We’re happy to make sure everyone gets what they need.”

• Many Caldwell channel partners have already received the 444-page Big Book, but additional copies are available upon request.