LEEA Invites GLAD Contributions

The Lifting Equipment Engineers Association (LEEA) has outlined ways industry can raise awareness and find solutions to the skills gap — the primary focus of Global Lifting Awareness Day (GLAD) 2025 on 12 June.

GLAD, upheld by the theme, ‘Lifting Careers, Building Futures,’ is dedicated to tackling the growing skills shortages across the lifting industry and promoting practical tools to attract new talent. The day is a launchpad to inspire the next generation to explore careers in lifting.

LEEA will exclusively reveal the findings of its ‘State of the Lifting Industry’ survey on GLAD. However, it has urged members and other stakeholders to create their own campaign contributions that can be submitted in advance and promoted via LEEA platforms on the day. LEEA wants to hear directly from the lifting industry about what they’re already doing to support the skills gap, and recruitment challenges the industry is facing.

LEEA has outlined ways industry can raise awareness and find solutions to the industry’s skills gap — the primary focus of Global Lifting Awareness Day (GLAD) 2025 on 12 June.

How can industry get involved?

1. Send in a short video (max 1 minute) of someone from an organisation talking to camera, covering one of the below topics:

• How they got into the lifting industry
• Any advice for someone considering a career in the lifting industry
• How an organisation is addressing the skills gap
• How an organisation is helping new people into the industry
• Why they’re proud to work in the lifting industry
• Share a ‘day in the life’ of a key role in an organisation (i.e. Lifting Engineer, Inspector)

2. Be interviewed for a case study or blog

LEEA is inviting industry representatives to tell them more about their organisation and what they’re already doing to support the future of the lifting industry. If anyone wants to be featured as a GLAD case study, they should provide a summary of what they’re already doing, and LEEA will be in touch with follow up questions.

3. Host a local activity

LEEA is asking companies if they have ever considered opening their doors to the general public or local schools to showcase what a career in lifting actually looks like? Such open days could coincide with GLAD on 12 June.

4. Promote GLAD

Use LEEA GLAD graphics and the hashtag — #GLAD2025 — to post specifically about how a company and its staff are supporting the future of the lifting industry and tag LEEA on LinkedIn. Supporters can also use the GLAD LinkedIn profile picture frame to show their support during the day.

What’s in it for you?

As part of LEEA’s campaign for GLAD, the association will be sharing stories with its global membership base and LinkedIn following of over 24,000 people. This is a great opportunity to promote a business and a positive news story of how a manufacturer, supplier, or other organisation is supporting the wider industry.

• Follow the GLAD 2025 campaign and share your stories using #GLAD2025.
• For more information visit https://globalliftingawarenessday.com/