Blog Archives

Good Things Come in Small Packages

In his second contribution to ‘The Insider’;  a popular series or thought leadership articles published in Lift & Hoist International (LHI) magazine.  Mike Sparks, regional sales manager at Pintsch Bubenzer USA LLC, advises anyone looking to succeed in a component sector. Selling or promoting components and parts takes great intuitiveness. It’s not easy. The commonality I’ve noted […]

Know Your Imports

Be diligent when sourcing products from overseas, says Tad Dunville, regional sales manager at Pintsch Bubenzer USA LLC, as his exclusive series of articles in LHI continues. The industrial lifting equipment marketplace is import centric, meaning products and components are sourced from all over the world. I’m not here to discuss the pros and cons […]

Why Bubenzer Blogs

Having signed as a guest columnist with a leading lifting industry trade journal, Tad Dunville, regional sales manager at Pintsch Bubenzer USA LLC, explains why content marketing is key to engaging target audiences. Pick up a good trade magazine; it’ll contain editorial content and advertisements. It might also include advertorials (never my favorite read), classified […]

A Brake from the Norm

In the first of a series of guest articles exclusively published in Lift & Hoist International LHI, Tad Dunville, regional sales manager at Pintsch Bubenzer USA LLC, advises high-end manufacturers looking to diversify and apply a product to a new marketplace.           Many components in the industrial world can be applied […]

Selling a Crane Company

Why should we care that a company’s founder keeps the first set of product blueprints on their office wall? Tad Dunville, director of corporate development at Ace World Companies, explains.                 I wish I had a dollar for every overhead crane company that has called itself an “industry […]