Blog Archives

Trade Shows: Miles of Aisles

This is the third part of a series of blogs about trade shows. This installment is targeted at visitors. I am a passionate supporter of trade shows, conferences and similar events, yet, this blog—as with every post in the series—does challenge organisers, exhibitors, visitors and the industry sectors surrounding them to make such get-togethers more […]

Trade Shows: A Good Backstage Strategy

As an exhibitor or visitor only a proactive approach can yield return on investment of time and money. This blog is targeted at exhibitors. Break your strategy into two clear areas—how to make the best of the time on the booth and things you can (and should) do off it. Make a checklist to ensure […]