{"id":9338,"date":"2021-06-29T18:07:03","date_gmt":"2021-06-29T18:07:03","guid":{"rendered":"https:\/\/www.findadistributor.com\/news\/?p=9338"},"modified":"2021-07-06T13:45:54","modified_gmt":"2021-07-06T13:45:54","slug":"dellner-bubenzer-relaunches-at-aist","status":"publish","type":"post","link":"https:\/\/www.findadistributor.com\/news\/dellner-bubenzer-relaunches-at-aist\/","title":{"rendered":"Dellner Bubenzer Relaunches at AIST"},"content":{"rendered":"

Dellner Brakes<\/a>, owner of Pintsch Bubenzer, will relaunch as Dellner Bubenzer<\/a> today (29 June, 2021) at the Association for Iron & Steel Technology (AIST) Conference and Exposition (Booth 2303), which is taking place 28 June to 1 July at\u00a0Music City Center, Nashville, Tennessee, USA. A new website has also gone live at www.dellnerbubenzer.com<\/a>. Dellner Brakes JHS, Dellner Brakes, Dellner Industrial, Pintsch Bubenzer and Rima are operating as one company with immediate effect.<\/p>\n

Sweden\u2019s Dellner Group\u2014Dellner Brakes<\/a> was a subsidiary\u2014acquired German industrial braking manufacturer\u00a0Pintsch Bubenzer\u00a0in January 2018, in a deal that has paved the way for the companies\u2019 ongoing global expansion. Pintsch Bubenzer makes high performance disc and drum brakes for cranes and other severe duty applications, as well as complementary products, such as emergency and storm brakes. Four months earlier, Dellner Brakes<\/a> had acquired U.S. brake and clutch company\u00a0Gummi USA.<\/p>\n

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The new, green-colored \u2018DB\u2019 logo combines legacy and vision for the future following the global rebrand.<\/p><\/div>\n

Momentum was continued two years ago when Dellner Brakes<\/a>, incorporating Italy\u2019s Rima Srl, bought German brake specialist JHS Jungblut in a move that immediately strengthened the company\u2019s offering in the wind energy market, and enabled further global expansion, notably in the Far East. Once competitors, this game-changing acquisition put these braking powerhouses on the same team.<\/p>\n

Joel Cox, president at now Dellner Bubenzer USA LLC<\/a>, said: \u201cMuch of our community has followed the journey of the Pintsch Bubenzer brand\u2014Pintsch Bamag and Bubenzer Bremsen are steeped in history and eventually became the Pintsch Bubenzer business that Dellner acquired. It\u2019s really been a journey that started generations ago and has found its way to this landmark moment.\u201d<\/p>\n

The new-look Dellner Bubenzer<\/a> was unveiled on Day One of the AIST expo, where a fresh logo, brand colors and values are visible for the first time. The new, green-colored \u2018DB\u2019 logo is a tribute to the \u2018D\u2019 from Dellner and the previous branding, and the legacy \u2018B\u2019 from Bubenzer. They form together with a disc outline, since caliper brakes are core to the business. The logo has already been integrated into brake castings, as AIST delegates will see.<\/p>\n

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The logo has already been integrated into brake castings.<\/p><\/div>\n

Cox was part of a global leadership trio that executed the entire brand overhaul, including Friederike Imh\u00e4user, marketing manager, of Germany; and Edgar Roca, vice president of Dellner Brakes<\/a>, of Texas. Governale Group, of Houston, Texas, provided branding expertise, having emerged as the chosen partner from a three-strong, worldwide shortlist. The team started planning at the beginning of the year and was shooting for an April to July launch, which has been delivered on time.<\/p>\n

Cox said: \u201cOur founding brakes [from Gerhard Bubenzer] were a shade of green many years before the famous red color, but the new look represents progression away from the legacy color to a bright, vibrant green that has been established and locked in; we plan to protect it for many years to come. Of course, to match, an interactive and easier-to-navigate website captures the new, global brand family. The [AIST] show will be the physical launch platform but the whole package will be rolled out around the world.\u201d<\/p>\n

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The logo is a tribute to the \u2018D\u2019 from Dellner and the previous branding, and the legacy \u2018B\u2019 from Bubenzer.<\/p><\/div>\n

Additionally, new data sheets, catalogs, graphics, image libraries, etc. were overhauled, much of which is visible at Booth 2303 at the Music City Center.<\/p>\n