{"id":8517,"date":"2020-11-06T01:50:18","date_gmt":"2020-11-06T01:50:18","guid":{"rendered":"https:\/\/www.findadistributor.com\/news\/?p=8517"},"modified":"2020-11-05T17:54:05","modified_gmt":"2020-11-05T17:54:05","slug":"hydra-slide-rebrands-launches-website","status":"publish","type":"post","link":"https:\/\/www.findadistributor.com\/news\/hydra-slide-rebrands-launches-website\/","title":{"rendered":"Hydra-Slide Rebrands, Launches Website"},"content":{"rendered":"

Hydraulic skidding equipment manufacturer Hydra-Slide Ltd.<\/a> has unveiled a new brand image and website. The concept was developed in collaboration with Chicago-based branding and design firm, Thrive Creative.<\/p>\n

A vibrant new logo represents a fresh and modern reimagining of the company\u2019s founding identity. The logomark itself is composed of elements that reflect Hydra-Slide\u2019s corporate identity and core products in a way that is both striking and instantly recognizable. The bold \u201cH\u201d is a direct signifier of the company name, formed by the activated negative space within the logomark circle.<\/p>\n

The negative space creates angled \u201ctracks\u201d\u2014a subtle nod to the hydraulic tracks that Hydra-Slide<\/a> manufactures. The colors are a subdued and sophisticated update of the company\u2019s previous color palette, which was important to preserve. The dark blue and gold maintain the previous palette\u2019s contrast and color signature while introducing additional elements of professionalism and reliability.<\/p>\n

Hydra-Slide<\/a> and Thrive Creative agreed that as technology plays a more comprehensive role throughout the industry, companies on every level are finding it harder to distinguish themselves and be seen by customers. In an increasingly noisy, crowded marketplace, no longer does the handshake simply get (or keep) the business. In order to be seen, trusted, and recommended in the appropriate market, modern companies need a brand that connects with their audience visually, strategically, and emotionally\u2014a brand that reflects not just superior ability, but authenticity.<\/p>\n

Two-fold approach<\/strong><\/p>\n

The new website (www.hydra-slide.com<\/a>) needed to function in two very distinct ways: first, it needed to provide users with a thoughtful, calculated way to experience the new brand and learn about the company\u2019s various products. Second, it needed to guide users through a series of digital interactions designed to bring them to a point where they could quickly and easily contact a member of the team to learn more about a specific product. The manufacturer wanted users to understand Hydra-Slide<\/a> as a newly reimagined brand, one that\u2019s got its eyes firmly focused on the future, while understanding its history and seeing the true depth and breadth of an innovative product offering.<\/p>\n

\"\"

Janine Smith, vice president at Hydra-Slide, unveils the new logo.<\/p><\/div>\n

The backbone of the overall rebrand was Hydra-Slide<\/a>\u2019s journey, which saw it quickly evolve from a father-daughter team working from home to an internationally recognized company. The cornerstones of the project were not only the logo and website, but also the mission, values, and brand promise.<\/p>\n

As Janine Smith, vice president at Hydra-Slide<\/a>, said: \u201cWe used this opportunity to reflect on the reason we exist and what we want to provide to the industries we serve \u2014namely safety, simplicity, and good, practical equipment. We believe one of the main reasons for our success and solid reputation is that we act on the golden rule every day: treat others the way you want to be treated, and that means looking after our customers.\u201d<\/p>\n

\"\"

The new logo on Hydra-Slide\u2019s XLP150 skidding system.<\/p><\/div>\n

She added: \u201cWe are very proud of the look and feel of our new logo and website. We\u2019re also happy we had the opportunity to reflect on our company\u2019s mission and values. We have built ourselves from the ground up, and from the beginning we\u2019ve always been a values-driven company, but until now we hadn\u2019t taken the time to codify those values. As we grow and add members to our team it is essential that these core values inform our interactions with customers, suppliers, and reps, and that they are infused into all aspects of our operations.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Hydraulic skidding equipment manufacturer Hydra-Slide Ltd. has unveiled a new brand image and website. The concept was developed in collaboration with Chicago-based branding and design firm, Thrive Creative. A vibrant new logo represents a fresh and modern reimagining of the company\u2019s founding identity. The logomark itself is composed of elements that reflect Hydra-Slide\u2019s corporate identity… Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":8518,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16,10],"tags":[1985,1137,1138,975],"class_list":["post-8517","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-homepage-featured","category-news","tag-heavy-rigging","tag-hydra-slide","tag-hydraulic-skidding","tag-rigging"],"acf":[],"yoast_head":"\nHydra-Slide Rebrands, Launches Website - Find A Distributor Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.findadistributor.com\/news\/hydra-slide-rebrands-launches-website\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hydra-Slide Rebrands, Launches Website - Find A Distributor Blog\" \/>\n<meta property=\"og:description\" content=\"Hydraulic skidding equipment manufacturer Hydra-Slide Ltd. has unveiled a new brand image and website. 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