{"id":4554,"date":"2018-01-12T08:01:57","date_gmt":"2018-01-12T08:01:57","guid":{"rendered":"http:\/\/www.findadistributor.com\/news\/?p=4554"},"modified":"2018-01-12T08:02:48","modified_gmt":"2018-01-12T08:02:48","slug":"sp-appoints-new-marketing-executive","status":"publish","type":"post","link":"https:\/\/www.findadistributor.com\/news\/sp-appoints-new-marketing-executive\/","title":{"rendered":"SP Appoints New Marketing Executive"},"content":{"rendered":"<p>Straightpoint (SP) has named Phil Roch marketing executive, as the load cell manufacturer looks to leverage his extensive expertise in technical content, videography and events.<\/p>\n<p>Roch, who has an entertainment technology degree, brings a wealth of experience to the company, most recently as marketing and technical content producer in the security technology sector. He has enhanced previous employers\u2019 visibility through written materials, a variety of videos, and events of all types, including those that engaged audiences in the aviation and naval sectors. SP is noted for its growing presence in the aforementioned sectors among a multitude of others.<\/p>\n<p>Roch said: \u201cSP is already an effective communicator with a proven track record of successfully engaging its many markets across the world. However, it identified an opportunity to expand the marketing team and add breadth to the volume of content and the platforms on which it is shared, whilst retaining certain hallmarks in quality and tone.\u201d<\/p>\n<p>Early written projects are likely to include content for the constantly evolving website and documentation to enhance the sales team\u2019s endeavours. With the majority of online content being consumed by video\u2014a trend that is set to continue\u2014Roch will also overhaul the way SP currently communicates via the popular medium.<\/p>\n<p>He said: \u201cSP has already had some success through video and my aim is to build on that initial presence. Over 80% of online traffic currently is video, which demonstrates the potential. Audiences can expect to see more promotional, elemental and instructional videos, in addition to talking head-style pieces and interviews with the company\u2019s leading figures.\u201d<\/p>\n<p>Trade media has already reported extensively on SP\u2019s intentions to exhibit at a record number of events in 2018. While Roch will support this promotional activity, he is also expected to use the firm\u2019s Havant, Hampshire headquarters as a platform to showcase product and expertise to selected target audiences.<\/p>\n<p>He explained: \u201cOne of the most effective ways of building trust in a manufacturer and increasing awareness about its product range is to invite people to visit a facility and see the operation first hand. We can supplement such visits with tailored presentations and other content to ensure individuals or delegations leave with a mindful of knowledge and key takeaways.\u201d<\/p>\n<div id=\"attachment_4555\" style=\"width: 2503px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-4555\" class=\"size-full wp-image-4555\" src=\"http:\/\/www.findadistributor.com\/news\/wp-content\/uploads\/2018\/01\/Dave-and-Phil-copy.jpg\" alt=\"\" width=\"2493\" height=\"1267\" srcset=\"https:\/\/www.findadistributor.com\/news\/wp-content\/uploads\/2018\/01\/Dave-and-Phil-copy.jpg 2493w, https:\/\/www.findadistributor.com\/news\/wp-content\/uploads\/2018\/01\/Dave-and-Phil-copy-768x390.jpg 768w, https:\/\/www.findadistributor.com\/news\/wp-content\/uploads\/2018\/01\/Dave-and-Phil-copy-400x203.jpg 400w, https:\/\/www.findadistributor.com\/news\/wp-content\/uploads\/2018\/01\/Dave-and-Phil-copy-440x224.jpg 440w, https:\/\/www.findadistributor.com\/news\/wp-content\/uploads\/2018\/01\/Dave-and-Phil-copy-650x330.jpg 650w, https:\/\/www.findadistributor.com\/news\/wp-content\/uploads\/2018\/01\/Dave-and-Phil-copy-639x325.jpg 639w, https:\/\/www.findadistributor.com\/news\/wp-content\/uploads\/2018\/01\/Dave-and-Phil-copy-748x380.jpg 748w\" sizes=\"auto, (max-width: 2493px) 100vw, 2493px\" \/><p id=\"caption-attachment-4555\" class=\"wp-caption-text\">David Ayling, director (left), welcomes Phil Roch, marketing executive, to Straightpoint.<\/p><\/div>\n<p>Roch hopes to harness the power of a world-class workspace that was an appeal to him when he considered the position. He said: \u201cMy first impressions of all departments of the company, from the new machine shop to the offices next-door, were that it is an extremely well organised operation. Upon joining the company and meeting the team, it\u2019s further apparent that SP has a super-engaged workforce, passionate about the products and its customers. There\u2019s a terrific atmosphere [here] and I\u2019m excited about showcasing that to a greater number of people over the coming months.\u201d<\/p>\n<p>David Ayling, director at SP, said: \u201cWe see ourselves as pioneers in our sector and a key component of retaining thought leadership status is communicating on a regular and multifaceted basis with existing contacts in addition to prospective partners and customers. It\u2019s going to be interesting to follow Phil\u2019s content and marketing pathways to that end.\u201d<\/p>\n<p>Roch, who joins Tanya Gregory in the marketing team, can be contacted at proch@straightpoint.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Straightpoint (SP) has named Phil Roch marketing executive, as the load cell manufacturer looks to leverage his extensive expertise in technical content, videography and events. Roch, who has an entertainment technology degree, brings a wealth of experience to the company, most recently as marketing and technical content producer in the security technology sector. He has&#8230; <a href=\"https:\/\/www.findadistributor.com\/news\/sp-appoints-new-marketing-executive\/\" class=\"excerpt-read-more\">Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":4555,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,10],"tags":[39,601,471,28,470,976,504,473,2387,71],"class_list":["post-4554","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-homepage-top","category-news","tag-below-the-hook","tag-david-ayling","tag-dynamometer","tag-force-measurement","tag-load-cell","tag-load-cells","tag-loadcells","tag-mr-loadlink","tag-phil-roch","tag-straightpoint"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SP Appoints New Marketing Executive - Find A Distributor Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.findadistributor.com\/news\/sp-appoints-new-marketing-executive\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SP Appoints New Marketing Executive - Find A Distributor Blog\" \/>\n<meta property=\"og:description\" content=\"Straightpoint (SP) has named Phil Roch marketing executive, as the load cell manufacturer looks to leverage his extensive expertise in technical content, videography and events. 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