{"id":393,"date":"2014-12-10T17:20:37","date_gmt":"2014-12-10T17:20:37","guid":{"rendered":"http:\/\/www.findadistributor.com\/news\/?p=393"},"modified":"2014-12-10T17:20:37","modified_gmt":"2014-12-10T17:20:37","slug":"trade-association-shares-straightpoint-video","status":"publish","type":"post","link":"https:\/\/www.findadistributor.com\/news\/trade-association-shares-straightpoint-video\/","title":{"rendered":"Trade Association Shares Straightpoint Video"},"content":{"rendered":"

The Associated Wire Rope Fabricators<\/a> (AWRF), a trade association representing the manufacture, distribution and use of lifting, rigging and load securement devices made of chain, rope, and synthetic products, has circulated an interview<\/a> with Straightpoint<\/a> Inc. director David Ayling.<\/p>\n

The video was recorded at AWRF\u2019s recent Product Information Exhibition in St. Louis, Missouri where the force measurement, load monitoring and suspended weighing load cell specialist generated widespread interest in its range of products.<\/p>\n

At the start of the video, Ayling makes a point of picking up the manufacturer\u2019s new Radiolink Plus wireless tension load cell to demonstrate the dimensions and light weight of the unit. He alerts viewers to a number of product enhancements, including removal of the corners to reduce weight and make it easier to fit into a fixture; the new internal chassis, which has allowed Straightpoint to increase waterproof rating; and extended battery life to 1,200 hours. He also talks about the multi-functional handheld display and again demonstrates the product\u2019s user-friendliness and light weight.<\/p>\n

Ayling said: \u201cOne of the key components of our success is getting our products in front of potential or existing distributors and end users so they can see and feel the equipment. Only when people get their hands on a product like the Radiolink Plus do they really appreciate its benefits and capabilities. That\u2019s why we take our products with us everywhere we have a presence.\u201d<\/p>\n

The same concept is at the heart of the AWRF video, which provides a visual reference to the products for potential users who might not have had first hand experience with the company\u2019s load cells and other lifting components.\"Screen<\/a><\/p>\n

Ayling said: \u201cThe first thing people say is how light but well-made and durable the unit feels. I think the video captures that in a way that isn\u2019t always possible with a still image, for example; we hope the video penetrates the end-user community with that overarching message. The experience actually made me think about adding to our video material to give people who embrace this kind of media a full Straightpoint portfolio experience.\u201d<\/p>\n

AWRF is circulating the video alongside those featuring a number of other quality manufacturers and service providers, further demonstrating how load cells fit with lifting and rigging processes, particularly in relation to dynamic load monitoring. Ayling anticipates that being aligned with his industry peers and being promoted by a high profile, respected trade association will increase the video\u2019s outreach and add weight to its impact.<\/p>\n

\u201cWe\u2019re honored to associate ourselves with AWRF and are hugely appreciative that they took the time to make this video. The recent Product Information Exhibition was a massive success for us; it\u2019s one of the highlights of our trade show calendar and an event we wouldn\u2019t even consider missing. We met with existing distributors and had quality visitors to our booth from as far afield as Japan, China, Russia and Africa. The event is very good at attracting the industry\u2019s leaders from rigging shops and other decision makers that represent a great fit with our products.\u201d<\/p>\n

View the video at http:\/\/youtu.be\/gPjata9zW00<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The Associated Wire Rope Fabricators (AWRF), a trade association representing the manufacture, distribution and use of lifting, rigging and load securement devices made of chain, rope, and synthetic products, has circulated an interview with Straightpoint Inc. director David Ayling. The video was recorded at AWRF\u2019s recent Product Information Exhibition in St. Louis, Missouri where the… Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":394,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16,10],"tags":[976,975,71],"class_list":["post-393","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-homepage-featured","category-news","tag-load-cells","tag-rigging","tag-straightpoint"],"acf":[],"yoast_head":"\nTrade Association Shares Straightpoint Video - Find A Distributor Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.findadistributor.com\/news\/trade-association-shares-straightpoint-video\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trade Association Shares Straightpoint Video - Find A Distributor Blog\" \/>\n<meta property=\"og:description\" content=\"The Associated Wire Rope Fabricators (AWRF), a trade association representing the manufacture, distribution and use of lifting, rigging and load securement devices made of chain, rope, and synthetic products, has circulated an interview with Straightpoint Inc. director David Ayling. The video was recorded at AWRF\u2019s recent Product Information Exhibition in St. Louis, Missouri where the... Read More\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.findadistributor.com\/news\/trade-association-shares-straightpoint-video\/\" \/>\n<meta property=\"og:site_name\" content=\"Find A Distributor Blog\" \/>\n<meta property=\"article:published_time\" content=\"2014-12-10T17:20:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.findadistributor.com\/news\/wp-content\/uploads\/2014\/12\/Screen-Shot-2014-12-10-at-17.20.09.png\" \/>\n\t<meta property=\"og:image:width\" content=\"864\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"fad\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"fad\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.findadistributor.com\\\/news\\\/trade-association-shares-straightpoint-video\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.findadistributor.com\\\/news\\\/trade-association-shares-straightpoint-video\\\/\"},\"author\":{\"name\":\"fad\",\"@id\":\"https:\\\/\\\/www.findadistributor.com\\\/news\\\/#\\\/schema\\\/person\\\/46c235f575243584b2ec170a0cb099ff\"},\"headline\":\"Trade Association Shares Straightpoint Video\",\"datePublished\":\"2014-12-10T17:20:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.findadistributor.com\\\/news\\\/trade-association-shares-straightpoint-video\\\/\"},\"wordCount\":531,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.findadistributor.com\\\/news\\\/trade-association-shares-straightpoint-video\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.findadistributor.com\\\/news\\\/wp-content\\\/uploads\\\/2014\\\/12\\\/Screen-Shot-2014-12-10-at-17.20.09.png\",\"keywords\":[\"Load cells\",\"Rigging\",\"Straightpoint\"],\"articleSection\":[\"Homepage Featured\",\"News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.findadistributor.com\\\/news\\\/trade-association-shares-straightpoint-video\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.findadistributor.com\\\/news\\\/trade-association-shares-straightpoint-video\\\/\",\"url\":\"https:\\\/\\\/www.findadistributor.com\\\/news\\\/trade-association-shares-straightpoint-video\\\/\",\"name\":\"Trade Association Shares Straightpoint Video - Find A Distributor Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.findadistributor.com\\\/news\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.findadistributor.com\\\/news\\\/trade-association-shares-straightpoint-video\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.findadistributor.com\\\/news\\\/trade-association-shares-straightpoint-video\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.findadistributor.com\\\/news\\\/wp-content\\\/uploads\\\/2014\\\/12\\\/Screen-Shot-2014-12-10-at-17.20.09.png\",\"datePublished\":\"2014-12-10T17:20:37+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.findadistributor.com\\\/news\\\/#\\\/schema\\\/person\\\/46c235f575243584b2ec170a0cb099ff\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.findadistributor.com\\\/news\\\/trade-association-shares-straightpoint-video\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.findadistributor.com\\\/news\\\/trade-association-shares-straightpoint-video\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.findadistributor.com\\\/news\\\/trade-association-shares-straightpoint-video\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.findadistributor.com\\\/news\\\/wp-content\\\/uploads\\\/2014\\\/12\\\/Screen-Shot-2014-12-10-at-17.20.09.png\",\"contentUrl\":\"https:\\\/\\\/www.findadistributor.com\\\/news\\\/wp-content\\\/uploads\\\/2014\\\/12\\\/Screen-Shot-2014-12-10-at-17.20.09.png\",\"width\":864,\"height\":627},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.findadistributor.com\\\/news\\\/trade-association-shares-straightpoint-video\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.findadistributor.com\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Trade Association Shares Straightpoint Video\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.findadistributor.com\\\/news\\\/#website\",\"url\":\"https:\\\/\\\/www.findadistributor.com\\\/news\\\/\",\"name\":\"Find A Distributor Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.findadistributor.com\\\/news\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.findadistributor.com\\\/news\\\/#\\\/schema\\\/person\\\/46c235f575243584b2ec170a0cb099ff\",\"name\":\"fad\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2da03ff7df628fc9455b2e7b79222af131654dba2cd756a145cc1a3869bb736a?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2da03ff7df628fc9455b2e7b79222af131654dba2cd756a145cc1a3869bb736a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2da03ff7df628fc9455b2e7b79222af131654dba2cd756a145cc1a3869bb736a?s=96&d=mm&r=g\",\"caption\":\"fad\"},\"url\":\"https:\\\/\\\/www.findadistributor.com\\\/news\\\/author\\\/fad\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Trade Association Shares Straightpoint Video - Find A Distributor Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.findadistributor.com\/news\/trade-association-shares-straightpoint-video\/","og_locale":"en_US","og_type":"article","og_title":"Trade Association Shares Straightpoint Video - Find A Distributor Blog","og_description":"The Associated Wire Rope Fabricators (AWRF), a trade association representing the manufacture, distribution and use of lifting, rigging and load securement devices made of chain, rope, and synthetic products, has circulated an interview with Straightpoint Inc. director David Ayling. The video was recorded at AWRF\u2019s recent Product Information Exhibition in St. Louis, Missouri where the... Read More","og_url":"https:\/\/www.findadistributor.com\/news\/trade-association-shares-straightpoint-video\/","og_site_name":"Find A Distributor Blog","article_published_time":"2014-12-10T17:20:37+00:00","og_image":[{"width":864,"height":627,"url":"https:\/\/www.findadistributor.com\/news\/wp-content\/uploads\/2014\/12\/Screen-Shot-2014-12-10-at-17.20.09.png","type":"image\/png"}],"author":"fad","twitter_misc":{"Written by":"fad","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.findadistributor.com\/news\/trade-association-shares-straightpoint-video\/#article","isPartOf":{"@id":"https:\/\/www.findadistributor.com\/news\/trade-association-shares-straightpoint-video\/"},"author":{"name":"fad","@id":"https:\/\/www.findadistributor.com\/news\/#\/schema\/person\/46c235f575243584b2ec170a0cb099ff"},"headline":"Trade Association Shares Straightpoint Video","datePublished":"2014-12-10T17:20:37+00:00","mainEntityOfPage":{"@id":"https:\/\/www.findadistributor.com\/news\/trade-association-shares-straightpoint-video\/"},"wordCount":531,"commentCount":0,"image":{"@id":"https:\/\/www.findadistributor.com\/news\/trade-association-shares-straightpoint-video\/#primaryimage"},"thumbnailUrl":"https:\/\/www.findadistributor.com\/news\/wp-content\/uploads\/2014\/12\/Screen-Shot-2014-12-10-at-17.20.09.png","keywords":["Load cells","Rigging","Straightpoint"],"articleSection":["Homepage Featured","News"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.findadistributor.com\/news\/trade-association-shares-straightpoint-video\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.findadistributor.com\/news\/trade-association-shares-straightpoint-video\/","url":"https:\/\/www.findadistributor.com\/news\/trade-association-shares-straightpoint-video\/","name":"Trade Association Shares Straightpoint Video - Find A Distributor Blog","isPartOf":{"@id":"https:\/\/www.findadistributor.com\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.findadistributor.com\/news\/trade-association-shares-straightpoint-video\/#primaryimage"},"image":{"@id":"https:\/\/www.findadistributor.com\/news\/trade-association-shares-straightpoint-video\/#primaryimage"},"thumbnailUrl":"https:\/\/www.findadistributor.com\/news\/wp-content\/uploads\/2014\/12\/Screen-Shot-2014-12-10-at-17.20.09.png","datePublished":"2014-12-10T17:20:37+00:00","author":{"@id":"https:\/\/www.findadistributor.com\/news\/#\/schema\/person\/46c235f575243584b2ec170a0cb099ff"},"breadcrumb":{"@id":"https:\/\/www.findadistributor.com\/news\/trade-association-shares-straightpoint-video\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.findadistributor.com\/news\/trade-association-shares-straightpoint-video\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.findadistributor.com\/news\/trade-association-shares-straightpoint-video\/#primaryimage","url":"https:\/\/www.findadistributor.com\/news\/wp-content\/uploads\/2014\/12\/Screen-Shot-2014-12-10-at-17.20.09.png","contentUrl":"https:\/\/www.findadistributor.com\/news\/wp-content\/uploads\/2014\/12\/Screen-Shot-2014-12-10-at-17.20.09.png","width":864,"height":627},{"@type":"BreadcrumbList","@id":"https:\/\/www.findadistributor.com\/news\/trade-association-shares-straightpoint-video\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.findadistributor.com\/news\/"},{"@type":"ListItem","position":2,"name":"Trade Association Shares Straightpoint Video"}]},{"@type":"WebSite","@id":"https:\/\/www.findadistributor.com\/news\/#website","url":"https:\/\/www.findadistributor.com\/news\/","name":"Find A Distributor Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.findadistributor.com\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.findadistributor.com\/news\/#\/schema\/person\/46c235f575243584b2ec170a0cb099ff","name":"fad","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/2da03ff7df628fc9455b2e7b79222af131654dba2cd756a145cc1a3869bb736a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2da03ff7df628fc9455b2e7b79222af131654dba2cd756a145cc1a3869bb736a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2da03ff7df628fc9455b2e7b79222af131654dba2cd756a145cc1a3869bb736a?s=96&d=mm&r=g","caption":"fad"},"url":"https:\/\/www.findadistributor.com\/news\/author\/fad\/"}]}},"_links":{"self":[{"href":"https:\/\/www.findadistributor.com\/news\/wp-json\/wp\/v2\/posts\/393","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.findadistributor.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.findadistributor.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.findadistributor.com\/news\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.findadistributor.com\/news\/wp-json\/wp\/v2\/comments?post=393"}],"version-history":[{"count":1,"href":"https:\/\/www.findadistributor.com\/news\/wp-json\/wp\/v2\/posts\/393\/revisions"}],"predecessor-version":[{"id":395,"href":"https:\/\/www.findadistributor.com\/news\/wp-json\/wp\/v2\/posts\/393\/revisions\/395"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.findadistributor.com\/news\/wp-json\/wp\/v2\/media\/394"}],"wp:attachment":[{"href":"https:\/\/www.findadistributor.com\/news\/wp-json\/wp\/v2\/media?parent=393"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.findadistributor.com\/news\/wp-json\/wp\/v2\/categories?post=393"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.findadistributor.com\/news\/wp-json\/wp\/v2\/tags?post=393"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}