{"id":2776,"date":"2016-09-12T15:56:52","date_gmt":"2016-09-12T15:56:52","guid":{"rendered":"http:\/\/www.findadistributor.com\/news\/?p=2776"},"modified":"2016-09-12T15:58:06","modified_gmt":"2016-09-12T15:58:06","slug":"iti-develops-virtual-reality-mobile-crane-simulator-product","status":"publish","type":"post","link":"https:\/\/www.findadistributor.com\/news\/iti-develops-virtual-reality-mobile-crane-simulator-product\/","title":{"rendered":"ITI Develops Virtual Reality Mobile Crane Simulator Product"},"content":{"rendered":"<p><a href=\"http:\/\/www.findadistributor.com\/item\/iti\/\">Industrial Training International (ITI)<\/a>, a world leader in training and technical services regarding cranes, rigging, lift planning and rigging engineering,\u00a0has development a virtual reality (VR) mobile crane simulator product which it plans to formally unveil at the CONEXPO-CON\/AGG\u00a0trade show in March 2017.<\/p>\n<p>The VR Mobile Crane Simulator product development began in August\u00a02016\u00a0following an <a href=\"http:\/\/www.findadistributor.com\/item\/iti\/\">ITI<\/a> Customer Advisory Meeting held at Mammoet USA headquarters in Rosharon, Texas that hosted 30 participants focused on discussing a few key initiatives that the company proposed for consideration, including VR.<\/p>\n<p>The event was hosted by Sheldon Redpath, Global Head of SHE-Q for Mammoet (pictured using an\u00a0Aerial Work Platform VR Simulator), in an effort to advance the crane and rigging industry in a number of key ways utilizing recent technological advancements.<\/p>\n<div id=\"attachment_2777\" style=\"width: 255px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2777\" class=\"size-full wp-image-2777\" src=\"http:\/\/www.findadistributor.com\/news\/wp-content\/uploads\/2016\/09\/VR_AWP_Simulator_-_Mammoet.jpg\" alt=\"Sheldon Redpath, Global Head of SHE-Q for Mammoet, using an Aerial Work Platform VR Simulator.\" width=\"245\" height=\"327\" srcset=\"https:\/\/www.findadistributor.com\/news\/wp-content\/uploads\/2016\/09\/VR_AWP_Simulator_-_Mammoet.jpg 245w, https:\/\/www.findadistributor.com\/news\/wp-content\/uploads\/2016\/09\/VR_AWP_Simulator_-_Mammoet-225x300.jpg 225w, https:\/\/www.findadistributor.com\/news\/wp-content\/uploads\/2016\/09\/VR_AWP_Simulator_-_Mammoet-172x230.jpg 172w, https:\/\/www.findadistributor.com\/news\/wp-content\/uploads\/2016\/09\/VR_AWP_Simulator_-_Mammoet-244x325.jpg 244w\" sizes=\"auto, (max-width: 245px) 100vw, 245px\" \/><p id=\"caption-attachment-2777\" class=\"wp-caption-text\">Sheldon Redpath, Global Head of SHE-Q for Mammoet, using an Aerial Work Platform VR Simulator.<\/p><\/div>\n<p>Prior to <a href=\"http:\/\/www.findadistributor.com\/item\/iti\/\">ITI<\/a>&#8216;s customer meeting, it had developed strong ties with two organizations as it began investigating the VR space.<\/p>\n<p><a href=\"http:\/\/www.findadistributor.com\/item\/iti\/\">ITI<\/a> president Zack Parnell said: \u201cWe have been interested in simulation-based training solutions for several years and had nearly purchased our own simulators to distribute to customers and use in training. We principally decided against these investments as we didn&#8217;t believe existing simulators would deliver enough value\u00a0to our customers at the costs required, mainly due to high price points and the inability to process enough trainees in a given year\u00a0because of general immobility. A survey we conducted earlier this year asked simulator owners their opinions about their experience and they reflected\u00a0negatively on a few\u00a0aspects we hope to remedy\u00a0with our VR simulator development.\u201d<\/p>\n<p>The main customer complaints\u00a0that <a href=\"http:\/\/www.findadistributor.com\/item\/iti\/\">ITI<\/a> hopes to remedy with its approach to simulation include:<\/p>\n<ul>\n<li><strong>Price Point<\/strong>\u2014The high-price of simulators were a driving factor in why most have not purchased a simulator\u00a0in the past according to <a href=\"http:\/\/www.findadistributor.com\/item\/iti\/\">ITI<\/a>&#8216;s research. High price points, though typically overcome by quality or high-utilization, have remained in the crane simulator business due to a limited supply of crane simulator manufacturers and the high-cost hardware sales approach that requires the customer to pay a front-loaded price like buying a car with cash. <a href=\"http:\/\/www.findadistributor.com\/item\/iti\/\">ITI<\/a> has mimicked its e-learning distribution approach in which customers pay for actual course or simulation\u00a0use, a subscription approach, identical to most successful software companies. The hardware is distributed very near actual costs of the VR headset and controls. This approach benefits the customer and <a href=\"http:\/\/www.findadistributor.com\/item\/iti\/\">ITI<\/a> in a growing ecosystem by allowing <a href=\"http:\/\/www.findadistributor.com\/item\/iti\/\">ITI<\/a> to continue\u00a0to develop additional courses and course updates at no additional cost to the customer.<\/li>\n<li><strong>Minimal Use<\/strong>\u2014In <a href=\"http:\/\/www.findadistributor.com\/item\/iti\/\">ITI<\/a>&#8216;s research, existing owners of simulators tended to agree that they were\u00a0unable to achieve\u00a0sufficient utilization of their simulators. <a href=\"http:\/\/www.findadistributor.com\/item\/iti\/\">ITI<\/a> has also found this to be true in its qualitative\u00a0research and associates the problem to the high cost of existing simulator products which make\u00a0it difficult for employers to purchase multiple units and provide adequate access to their workforce, as well as\u00a0very poor user experience of smaller, mobile units that utilize a small screen-display.<\/li>\n<li><strong>Overall Quality &amp; Customer Satisfaction Score<\/strong>\u2014Respondents in <a href=\"http:\/\/www.findadistributor.com\/item\/iti\/\">ITI<\/a>&#8216;s research who own simulators produced a\u00a0Net Promoter Score\u00a0of -16%, a metric that benchmarks overall quality and customer satisfaction on a scale of -100% to +100% by asking &#8220;How likely would you recommend this product to others?&#8221;. \u00a0<a href=\"http:\/\/www.findadistributor.com\/item\/iti\/\">ITI<\/a>&#8216;s other core businesses have much higher NPS scores, for instance, its Training Centers have experienced Student NPS above 70% over a two-year period. Additional quality and customer satisfaction issues, outside of those mentioned above, have included a generally poor user experience visible in the following respondent comments:<\/li>\n<\/ul>\n<ol>\n<li>Crane simulators are so unrealistic\u2014my field of vision is so limited that I cannot see the boom tip.<\/li>\n<li>Our simulator is nothing like a real crane cab. It is a toy.<\/li>\n<li>It gets our trainees only 5% of the training they need and we can&#8217;t get everyone needed to the office it sits in so we&#8217;ve been pretty frustrated with the ROI.<\/li>\n<\/ol>\n<p>In addition to its customers, ITI had learned a great deal from experts in the VR industry prior to deciding on the large development investment. Serious Labs Inc. has been selected as ITI&#8217;s development partner for a planned library of crane and rigging-related simulations that has commenced in August 2016 with the mobile crane simulator. SLI, with offices in Edmonton and Calgary, has deep expertise in the serious game genre and virtual reality simulation.<\/p>\n<p>&#8220;As\u00a0VR was becoming\u00a0commercially viable earlier\u00a0this year with\u00a0Oculus Rift and others headset manufacturers, we began looking for experts on the cutting-edge of that space as we believe the user experience and low distribution cost of VR makes it a winner for our customers. We could not have found a\u00a0better partner than Serious Labs,&#8221; said Parnell.<\/p>\n<div id=\"attachment_2778\" style=\"width: 250px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2778\" class=\"size-full wp-image-2778\" src=\"http:\/\/www.findadistributor.com\/news\/wp-content\/uploads\/2016\/09\/ITI-VR-Logo_240px.jpg\" alt=\"ITI VR is currently deep into the &quot;development&quot; phase of the project with operating prototypes\u00a0currently available.\" width=\"240\" height=\"127\" \/><p id=\"caption-attachment-2778\" class=\"wp-caption-text\">ITI VR is currently deep into the &#8220;development&#8221; phase of the project with operating prototypes\u00a0currently available.<\/p><\/div>\n<p>Serious Labs develops advanced simulator and game-based training systems for high-stake jobs in the global construction, mining, and oil and gas industries. ITI and SLI aim to overhaul the mobile crane simulator business with three main objectives:<\/p>\n<ol>\n<li>Provide an incomparable, totally immersive user experience.<\/li>\n<li>Remove barriers to entry with a subscription model and low capital costs.<\/li>\n<li>Open up simulator training to all applicable team members by making\u00a0access and utilization simpler than ever before.<\/li>\n<\/ol>\n<p>These deliverables will be accomplished through the following features:<\/p>\n<ul>\n<li><strong>Growing Course Library<\/strong>\u2014In addition to the initial simulations available in the library, additional planned simulations include overhead cranes, tower cranes, rigging, and assembly\/disassembly of cranes.<\/li>\n<li><strong>Equipment<\/strong>\u2014The <a href=\"http:\/\/www.findadistributor.com\/item\/iti\/\">ITI<\/a> Mobile Crane Simulator leverages the technology of VR to allow a fully immersive experience that lays two inches away from the user&#8217;s eyes.<\/li>\n<li><strong>Desktop &amp; Motion-Base Versions<\/strong>\u2014Two hardware models are available a fully mobile desktop version and an immersive, though still mobile, Motion-Base Simulator.<\/li>\n<li><strong>Learning Management &amp; LMS Integration<\/strong>\u2014Integrate ITI VR training with your current learning management\u00a0system enabling employee training paths, and could be used for candidate screening, operator qualification, and record keeping.<\/li>\n<\/ul>\n<p><a href=\"http:\/\/www.findadistributor.com\/item\/iti\/\">ITI<\/a> VR is currently deep into the &#8220;development&#8221; phase of the project with operating prototypes\u00a0currently available. ITI will provide a &#8220;first look&#8221; at its VR Simulator at the upcoming SC&amp;RA Crane &amp; Rigging Workshop Product Fair on 22 September in National Harbor, Maryland.<\/p>\n<p>ITI is accepting reservations for both hardware models at this time. Both the Desktop and Motion-Base hardware packages can be reserved for $1,000. A Beta-Version Reservation is also available in which customers\u00a0can immediately receive their computer system and Oculus Rift VR headset to participate in the development process by experiencing the simulations in development.<\/p>\n<p>The official\u00a0product launch\u00a0will take place in March 2017 at the ITI Exhibit at CONEXPO-CON\/AGG in Las Vegas.<\/p>\n<p>For more information, visit <a href=\"http:\/\/www.iti.com\/vr\">www.iti.com\/vr<\/a>\u00a0or contact Caleb Steinborn, E-Learning Specialist at ITI, at caleb@iti.com.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Industrial Training International (ITI), a world leader in training and technical services regarding cranes, rigging, lift planning and rigging engineering,\u00a0has development a virtual reality (VR) mobile crane simulator product which it plans to formally unveil at the CONEXPO-CON\/AGG\u00a0trade show in March 2017. The VR Mobile Crane Simulator product development began in August\u00a02016\u00a0following an ITI Customer&#8230; <a href=\"https:\/\/www.findadistributor.com\/news\/iti-develops-virtual-reality-mobile-crane-simulator-product\/\" class=\"excerpt-read-more\">Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":2778,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16,10],"tags":[1398,205,90,126,1397],"class_list":["post-2776","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-homepage-featured","category-news","tag-crane-operator-training","tag-crane-training","tag-iti","tag-mobile-cranes","tag-virtual-reality-training"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ITI Develops Virtual Reality Mobile Crane Simulator Product - Find A Distributor Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.findadistributor.com\/news\/iti-develops-virtual-reality-mobile-crane-simulator-product\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ITI Develops Virtual Reality Mobile Crane Simulator Product - Find A Distributor Blog\" \/>\n<meta property=\"og:description\" content=\"Industrial Training International (ITI), a world leader in training and technical services regarding cranes, rigging, lift planning and rigging engineering,\u00a0has development a virtual reality (VR) mobile crane simulator product which it plans to formally unveil at the CONEXPO-CON\/AGG\u00a0trade show in March 2017. 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The VR Mobile Crane Simulator product development began in August\u00a02016\u00a0following an ITI Customer... 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