{"id":2266,"date":"2016-04-27T07:05:43","date_gmt":"2016-04-27T07:05:43","guid":{"rendered":"http:\/\/www.findadistributor.com\/news\/?p=2266"},"modified":"2016-04-27T07:05:43","modified_gmt":"2016-04-27T07:05:43","slug":"monorail-manufacturers-association-launches-promotional-video","status":"publish","type":"post","link":"https:\/\/www.findadistributor.com\/news\/monorail-manufacturers-association-launches-promotional-video\/","title":{"rendered":"Monorail Manufacturers Association Launches Promotional Video"},"content":{"rendered":"<p>The leading authority on underhung cranes and monorail systems, <a title=\"MMA\" href=\"http:\/\/www.findadistributor.com\/item\/monorail-manufacturers-association-inc-mma\/\" target=\"_blank\">Monorail Manufacturers Association (MMA)<\/a>, has launched a five-minute video to raise awareness of the independent incorporated trade association affiliated with the Material Handling Industry (MHI).<\/p>\n<p>The video is powered by the Overhead Alliance, a marketing vehicle representing the collective interests of trade association MHI\u2019s product groups, Crane Manufacturers Association of America (CMAA), Hoist Manufacturers Institute (HMI) and <a title=\"MMA\" href=\"http:\/\/www.findadistributor.com\/item\/monorail-manufacturers-association-inc-mma\/\" target=\"_blank\">MMA<\/a>.<\/p>\n<p>MMA members, which produce the preponderance of patented and enclosed track underhung cranes and monorail systems, hope the video will engage target audiences online and at industry events by outlining the benefits of the group via a modern, visual marketing platform.<\/p>\n<div id=\"attachment_2269\" style=\"width: 725px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/www.findadistributor.com\/news\/wp-content\/uploads\/2016\/04\/Screen-Shot-2016-04-26-at-13.19.51.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2269\" class=\"size-full wp-image-2269\" src=\"http:\/\/www.findadistributor.com\/news\/wp-content\/uploads\/2016\/04\/Screen-Shot-2016-04-26-at-13.19.51.png\" alt=\"MMA members produce the preponderance of patented and enclosed track underhung cranes and monorail systems.\" width=\"715\" height=\"491\" srcset=\"https:\/\/www.findadistributor.com\/news\/wp-content\/uploads\/2016\/04\/Screen-Shot-2016-04-26-at-13.19.51.png 715w, https:\/\/www.findadistributor.com\/news\/wp-content\/uploads\/2016\/04\/Screen-Shot-2016-04-26-at-13.19.51-400x275.png 400w, https:\/\/www.findadistributor.com\/news\/wp-content\/uploads\/2016\/04\/Screen-Shot-2016-04-26-at-13.19.51-335x230.png 335w, https:\/\/www.findadistributor.com\/news\/wp-content\/uploads\/2016\/04\/Screen-Shot-2016-04-26-at-13.19.51-440x302.png 440w, https:\/\/www.findadistributor.com\/news\/wp-content\/uploads\/2016\/04\/Screen-Shot-2016-04-26-at-13.19.51-561x385.png 561w, https:\/\/www.findadistributor.com\/news\/wp-content\/uploads\/2016\/04\/Screen-Shot-2016-04-26-at-13.19.51-473x325.png 473w, https:\/\/www.findadistributor.com\/news\/wp-content\/uploads\/2016\/04\/Screen-Shot-2016-04-26-at-13.19.51-553x380.png 553w\" sizes=\"auto, (max-width: 715px) 100vw, 715px\" \/><\/a><p id=\"caption-attachment-2269\" class=\"wp-caption-text\">MMA members produce the preponderance of patented and enclosed track underhung cranes and monorail systems.<\/p><\/div>\n<p>Rob Beightol, president of MMA, said: \u201cThe Overhead Alliance serves as the marketing arm of the hoist, crane, and monorail groups of MHI, and part of its role is to spread awareness of the many benefits of overhead lifting.\u201d<\/p>\n<p>He added: \u201cWhen it comes to monorails, many times the first image that comes to mind is not a system designed to transport loads around a facility.\u00a0The same is true for the MMA designator\u2014the first thing that comes to the public\u2019s mind is likely mixed martial arts. This video is designed to spread the awareness of monorails and particularly the Monorail Manufacturers Association as a premier source for solutions to material handling challenges.\u00a0Whenever a user has a unique lifting and positioning challenge, no matter the industry, we want to position the MMA as a \u2018go to\u2019 source for education, expertise, and product selection.\u201d<\/p>\n<div id=\"attachment_2268\" style=\"width: 482px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/www.findadistributor.com\/news\/wp-content\/uploads\/2016\/04\/Screen-Shot-2016-04-26-at-13.20.19.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2268\" class=\"size-full wp-image-2268\" src=\"http:\/\/www.findadistributor.com\/news\/wp-content\/uploads\/2016\/04\/Screen-Shot-2016-04-26-at-13.20.19.png\" alt=\"The video explores the differences between patented track and enclosed track systems.\" width=\"472\" height=\"405\" srcset=\"https:\/\/www.findadistributor.com\/news\/wp-content\/uploads\/2016\/04\/Screen-Shot-2016-04-26-at-13.20.19.png 472w, https:\/\/www.findadistributor.com\/news\/wp-content\/uploads\/2016\/04\/Screen-Shot-2016-04-26-at-13.20.19-350x300.png 350w, https:\/\/www.findadistributor.com\/news\/wp-content\/uploads\/2016\/04\/Screen-Shot-2016-04-26-at-13.20.19-268x230.png 268w, https:\/\/www.findadistributor.com\/news\/wp-content\/uploads\/2016\/04\/Screen-Shot-2016-04-26-at-13.20.19-440x378.png 440w, https:\/\/www.findadistributor.com\/news\/wp-content\/uploads\/2016\/04\/Screen-Shot-2016-04-26-at-13.20.19-449x385.png 449w, https:\/\/www.findadistributor.com\/news\/wp-content\/uploads\/2016\/04\/Screen-Shot-2016-04-26-at-13.20.19-379x325.png 379w, https:\/\/www.findadistributor.com\/news\/wp-content\/uploads\/2016\/04\/Screen-Shot-2016-04-26-at-13.20.19-443x380.png 443w\" sizes=\"auto, (max-width: 472px) 100vw, 472px\" \/><\/a><p id=\"caption-attachment-2268\" class=\"wp-caption-text\">The video explores the differences between patented track and enclosed track systems.<\/p><\/div>\n<p>The video starts by stating MMA\u2019s credentials, with the voiceover saying its members have addressed the diverse lifting requirements of top companies around the world for over 80 years, to allow them to safely and efficiently move product around their facilities. It goes on to explore the differences between patented track and enclosed track systems, explaining when each should be applied to material handling situations.<\/p>\n<p>The creator of the video concept said: \u201cThe video adopts the \u2018storyline\u2019 technique, which gradually reveals more and more through an eye-catching, evolving version of the image being drawn in real time. This captures and holds the viewer\u2019s attention, while the voiceover explains the concepts relevant to that image. Photos from member companies are used to supplement this material and show real life examples of monorail systems.\u201d<\/p>\n<div id=\"attachment_2267\" style=\"width: 732px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/www.findadistributor.com\/news\/wp-content\/uploads\/2016\/04\/Screen-Shot-2016-04-26-at-13.18.42.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2267\" class=\"size-full wp-image-2267\" src=\"http:\/\/www.findadistributor.com\/news\/wp-content\/uploads\/2016\/04\/Screen-Shot-2016-04-26-at-13.18.42.png\" alt=\"The video is powered by the Overhead Alliance.\" width=\"722\" height=\"488\" srcset=\"https:\/\/www.findadistributor.com\/news\/wp-content\/uploads\/2016\/04\/Screen-Shot-2016-04-26-at-13.18.42.png 722w, https:\/\/www.findadistributor.com\/news\/wp-content\/uploads\/2016\/04\/Screen-Shot-2016-04-26-at-13.18.42-400x270.png 400w, https:\/\/www.findadistributor.com\/news\/wp-content\/uploads\/2016\/04\/Screen-Shot-2016-04-26-at-13.18.42-340x230.png 340w, https:\/\/www.findadistributor.com\/news\/wp-content\/uploads\/2016\/04\/Screen-Shot-2016-04-26-at-13.18.42-440x297.png 440w, https:\/\/www.findadistributor.com\/news\/wp-content\/uploads\/2016\/04\/Screen-Shot-2016-04-26-at-13.18.42-570x385.png 570w, https:\/\/www.findadistributor.com\/news\/wp-content\/uploads\/2016\/04\/Screen-Shot-2016-04-26-at-13.18.42-481x325.png 481w, https:\/\/www.findadistributor.com\/news\/wp-content\/uploads\/2016\/04\/Screen-Shot-2016-04-26-at-13.18.42-562x380.png 562w\" sizes=\"auto, (max-width: 722px) 100vw, 722px\" \/><\/a><p id=\"caption-attachment-2267\" class=\"wp-caption-text\">The video is powered by the Overhead Alliance.<\/p><\/div>\n<p>A complementary information sheet has also been published by MMA. For more information visit <a title=\"MMA\" href=\"http:\/\/www.MHI.org\/MMA\" target=\"_blank\">www.MHI.org\/MMA<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The leading authority on underhung cranes and monorail systems, Monorail Manufacturers Association (MMA), has launched a five-minute video to raise awareness of the independent incorporated trade association affiliated with the Material Handling Industry (MHI). The video is powered by the Overhead Alliance, a marketing vehicle representing the collective interests of trade association MHI\u2019s product groups,&#8230; <a href=\"https:\/\/www.findadistributor.com\/news\/monorail-manufacturers-association-launches-promotional-video\/\" class=\"excerpt-read-more\">Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":2267,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,10],"tags":[314,1093,89,106,51,914,1092,628,245,1094],"class_list":["post-2266","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-homepage-top","category-news","tag-crane","tag-enclosed-track","tag-hoist","tag-material-handling","tag-mhi","tag-mma","tag-monorail-manufacturers-association","tag-monorails","tag-overhead-lifting","tag-patented-track"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Monorail Manufacturers Association Launches Promotional Video - Find A Distributor Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.findadistributor.com\/news\/monorail-manufacturers-association-launches-promotional-video\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Monorail Manufacturers Association Launches Promotional Video - Find A Distributor Blog\" \/>\n<meta property=\"og:description\" content=\"The leading authority on underhung cranes and monorail systems, Monorail Manufacturers Association (MMA), has launched a five-minute video to raise awareness of the independent incorporated trade association affiliated with the Material Handling Industry (MHI). 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