{"id":16953,"date":"2026-07-29T15:45:22","date_gmt":"2026-07-29T15:45:22","guid":{"rendered":"https:\/\/www.findadistributor.com\/news\/?p=16953"},"modified":"2026-07-29T15:45:22","modified_gmt":"2026-07-29T15:45:22","slug":"softeon-launches-remembering-moca-campaign","status":"publish","type":"post","link":"https:\/\/www.findadistributor.com\/news\/softeon-launches-remembering-moca-campaign\/","title":{"rendered":"Softeon Launches Remembering MOCA Campaign"},"content":{"rendered":"

IFS Softeon<\/a>, the warehouse management system (WMS) provider delivering visibility from the boardroom to the warehouse floor, recently launched its \u201cRemembering MOCA\u201d campaign, celebrating the legacy of the MOCA platform, while demonstrating how the principles that inspired it continue to shape the future of warehouse innovation through IFS Softeon<\/a>\u2019s modern WMS Enablement Tools.<\/p>\n

The campaign comes as Blue Yonder begins moving away from the MOCA platform, marking the end of an era for one of the warehouse industry\u2019s most influential development frameworks and creating an opportunity for organizations to evaluate the next generation of warehouse innovation.<\/p>\n

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The “Remembering MOCA” campaign celebrates the legacy of the MOCA platform, while demonstrating how the principles that inspired it continue to shape the future of warehouse innovation through IFS Softeon\u2019s modern WMS Enablement Tools.<\/p><\/div>\n

More than three decades ago, MOCA transformed warehouse software by empowering organizations to rapidly adapt, integrate, and innovate. Now, as Blue Yonder moves away from the MOCA platform, its influence continues through the technologies developed by the original architects of MOCA, IFS Softeon<\/a> CEO Jim Hoefflin and CTO Mark Fralick.<\/p>\n

\u201cMOCA was never just about technology, it was about removing the barriers between inspiration and execution,\u201d said Mark Fralick.<\/p>\n

The campaign centers around a symbolic \u201ceulogy\u201d for MOCA, celebrating not the end of a technology, but the evolution of the ideas that made it revolutionary. Rather than looking backward, \u201cRemembering MOCA\u201d demonstrates how today\u2019s warehouse operations can achieve the same flexibility and speed with modern cloud-native technologies, Industrial AI, composable applications, event-driven architecture, and intelligent automation.<\/p>\n

As part of IFS, IFS Softeon<\/a> combines deep warehouse expertise with Industrial AI, robotics orchestration, and proven warehouse execution in a single platform that helps organizations build more adaptive supply chains. Its WMS Enablement Tools, including composable user experiences, integration services, workflow orchestration, real-time event management, and AI-assisted development capabilities, allow organizations to rapidly respond to changing business requirements while protecting long-term investments.<\/p>\n

\u201cThe challenges our customers face have changed dramatically since MOCA was introduced,\u201d said Fralick.<\/p>\n

The \u201cRemembering MOCA\u201d campaign highlights how IFS Softeon<\/a> is carrying forward the innovation and flexibility that defined MOCA, reimagined through modern technologies that empower organizations to build more intelligent, adaptive warehouse operations.<\/p>\n