{"id":15960,"date":"2026-02-16T01:11:07","date_gmt":"2026-02-16T01:11:07","guid":{"rendered":"https:\/\/www.findadistributor.com\/news\/?p=15960"},"modified":"2026-01-28T14:14:14","modified_gmt":"2026-01-28T14:14:14","slug":"assp-standards-based-user-groups","status":"publish","type":"post","link":"https:\/\/www.findadistributor.com\/news\/assp-standards-based-user-groups\/","title":{"rendered":"ASSP Standards-Based User Groups"},"content":{"rendered":"<p>The American Society of Safety Professionals (ASSP) recently launched the <a href=\"https:\/\/www.assp.org\/standards-based-user-group\">Standards-Based User Groups (SBUGs)<\/a>, a new strategic framework designed to move the safety profession beyond regulatory compliance toward measurable, data-driven excellence.<\/p>\n<p>This launch solidifies ASSP&#8217;s role as the Trusted Source leading the strategic shift of safety from a regulatory minimum to a fundamental business driver.<\/p>\n<p>The <a href=\"https:\/\/www.assp.org\/standards-based-user-group\">SBUG<\/a> framework is immediately being validated by a major collaboration with Avetta, a leading provider of supply chain risk management software. This partnership provides the first real-world example of how consensus standards can be embedded into enterprise technology to benchmark culture and operational resilience.<\/p>\n<p><strong>The SBUG Vision: Standards as Strategy<\/strong><\/p>\n<p>ASSP\u2019s Standards-Based User Groups will serve as collaborative networks where practitioners, innovators, and employers co-develop and operationalize safety standards. SBUGs create a formal feedback loop, translating complex consensus requirements into repeatable, data-informed business systems that are scalable across global industries.<\/p>\n<p>&#8220;This is more than a partnership\u2014it\u2019s proof that standards are living tools that shape safer, smarter businesses,&#8221; said Linda Tapp, ASSP Board President.<\/p>\n<p>&#8220;ASSP is leading the charge to operationalize safety as a strategic B2B imperative via our new <a href=\"https:\/\/www.assp.org\/standards-based-user-group\">SBUG<\/a> framework, and we are proud to see Avetta validate this model by aligning with our standards.&#8221;<\/p>\n<div id=\"attachment_15961\" style=\"width: 2570px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-15961\" class=\"size-full wp-image-15961\" src=\"https:\/\/www.findadistributor.com\/news\/wp-content\/uploads\/2026\/01\/gettyimages-2187445435_sbug_lp_header-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1707\" srcset=\"https:\/\/www.findadistributor.com\/news\/wp-content\/uploads\/2026\/01\/gettyimages-2187445435_sbug_lp_header-scaled.jpg 2560w, https:\/\/www.findadistributor.com\/news\/wp-content\/uploads\/2026\/01\/gettyimages-2187445435_sbug_lp_header-768x512.jpg 768w, https:\/\/www.findadistributor.com\/news\/wp-content\/uploads\/2026\/01\/gettyimages-2187445435_sbug_lp_header-1536x1024.jpg 1536w, https:\/\/www.findadistributor.com\/news\/wp-content\/uploads\/2026\/01\/gettyimages-2187445435_sbug_lp_header-2048x1365.jpg 2048w, https:\/\/www.findadistributor.com\/news\/wp-content\/uploads\/2026\/01\/gettyimages-2187445435_sbug_lp_header-400x267.jpg 400w, https:\/\/www.findadistributor.com\/news\/wp-content\/uploads\/2026\/01\/gettyimages-2187445435_sbug_lp_header-345x230.jpg 345w, https:\/\/www.findadistributor.com\/news\/wp-content\/uploads\/2026\/01\/gettyimages-2187445435_sbug_lp_header-440x293.jpg 440w, https:\/\/www.findadistributor.com\/news\/wp-content\/uploads\/2026\/01\/gettyimages-2187445435_sbug_lp_header-578x385.jpg 578w, https:\/\/www.findadistributor.com\/news\/wp-content\/uploads\/2026\/01\/gettyimages-2187445435_sbug_lp_header-488x325.jpg 488w, https:\/\/www.findadistributor.com\/news\/wp-content\/uploads\/2026\/01\/gettyimages-2187445435_sbug_lp_header-570x380.jpg 570w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><p id=\"caption-attachment-15961\" class=\"wp-caption-text\">The Standards-Based User Groups (SBUGs) framework is immediately being validated by a major collaboration with Avetta, a leading provider of supply chain risk management software.<\/p><\/div>\n<p><strong>Avetta Collaboration: The First Proof Point<\/strong><\/p>\n<p>In the inaugural application of the <a href=\"https:\/\/www.assp.org\/standards-based-user-group\">SBUG<\/a> model, Avetta has integrated key elements of the ANSI\/ASSP Z10 (Occupational Health and Safety Management Systems) and Z16 (Incident Investigation) standards into its new Avetta Cultural Maturity Index. This integration transforms qualitative safety perceptions into quantitative, standards-aligned results, enabling companies to measure strategic factors like trust, leadership, and engagement.<\/p>\n<p>&#8220;Through our collaboration with ASSP, we\u2019re embedding consensus standards directly into how organizations measure the cultural conditions that translate into safety performance and business impact,&#8221; said Abid Yousuf, Chief Customer Officer at Avetta.<\/p>\n<p>&#8220;Our new Cultural Maturity Index demonstrates how ASSP\u2019s <a href=\"https:\/\/www.assp.org\/standards-based-user-group\">SBUG<\/a> framework can turn standards into scalable, data-driven tools that help companies not only protect people, but turn safety into a strategic advantage.&#8221;<\/p>\n<p><strong>Driving Collective Progress<\/strong><\/p>\n<p>The data and insights co-created through this partnership will inform ASSP\u2019s <a href=\"https:\/\/www.assp.org\/standards-based-user-group\">SBUG<\/a> research network, which will leverage these findings to enhance future standards development, provide practitioner guidance, and expand the profession\u2019s collective Body of Knowledge.<\/p>\n<p>This collaboration is a blueprint for future ASSP technology partnerships and a clear call for other industry leaders to join the standards movement.<\/p>\n<ul>\n<li>ASSP invites safety professionals, technology providers, and employers to learn more about the <a href=\"https:\/\/www.assp.org\/standards-based-user-group\">SBUG<\/a> framework and its inaugural focus areas by visiting <a href=\"https:\/\/www.assp.org\/standards-based-user-group\">Standards Based User Group<\/a>.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>The American Society of Safety Professionals (ASSP) recently launched the Standards-Based User Groups (SBUGs), a new strategic framework designed to move the safety profession beyond regulatory compliance toward measurable, data-driven excellence. This launch solidifies ASSP&#8217;s role as the Trusted Source leading the strategic shift of safety from a regulatory minimum to a fundamental business driver&#8230;. <a href=\"https:\/\/www.findadistributor.com\/news\/assp-standards-based-user-groups\/\" class=\"excerpt-read-more\">Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":15961,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16,10],"tags":[9047,2571,4669,13666,13667,13665,979,4670],"class_list":["post-15960","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-homepage-featured","category-news","tag-american-society-of-safety-professionals","tag-ansi","tag-assp","tag-assp-sbug","tag-assp-sbugs","tag-avetta","tag-safety","tag-safety-professionals"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ASSP Standards-Based User Groups - Find A Distributor Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.findadistributor.com\/news\/assp-standards-based-user-groups\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ASSP Standards-Based User Groups - Find A Distributor Blog\" \/>\n<meta property=\"og:description\" content=\"The American Society of Safety Professionals (ASSP) recently launched the Standards-Based User Groups (SBUGs), a new strategic framework designed to move the safety profession beyond regulatory compliance toward measurable, data-driven excellence. This launch solidifies ASSP&#8217;s role as the Trusted Source leading the strategic shift of safety from a regulatory minimum to a fundamental business driver.... Read More\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.findadistributor.com\/news\/assp-standards-based-user-groups\/\" \/>\n<meta property=\"og:site_name\" content=\"Find A Distributor Blog\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-16T01:11:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.findadistributor.com\/news\/wp-content\/uploads\/2026\/01\/gettyimages-2187445435_sbug_lp_header-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"fad\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"fad\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.findadistributor.com\\\/news\\\/assp-standards-based-user-groups\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.findadistributor.com\\\/news\\\/assp-standards-based-user-groups\\\/\"},\"author\":{\"name\":\"fad\",\"@id\":\"https:\\\/\\\/www.findadistributor.com\\\/news\\\/#\\\/schema\\\/person\\\/46c235f575243584b2ec170a0cb099ff\"},\"headline\":\"ASSP Standards-Based User Groups\",\"datePublished\":\"2026-02-16T01:11:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.findadistributor.com\\\/news\\\/assp-standards-based-user-groups\\\/\"},\"wordCount\":460,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.findadistributor.com\\\/news\\\/assp-standards-based-user-groups\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.findadistributor.com\\\/news\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/gettyimages-2187445435_sbug_lp_header-scaled.jpg\",\"keywords\":[\"American Society of Safety Professionals\",\"ANSI\",\"ASSP\",\"ASSP SBUG\",\"ASSP SBUGs\",\"Avetta\",\"Safety\",\"Safety professionals\"],\"articleSection\":[\"Homepage Featured\",\"News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.findadistributor.com\\\/news\\\/assp-standards-based-user-groups\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.findadistributor.com\\\/news\\\/assp-standards-based-user-groups\\\/\",\"url\":\"https:\\\/\\\/www.findadistributor.com\\\/news\\\/assp-standards-based-user-groups\\\/\",\"name\":\"ASSP Standards-Based User Groups - Find A Distributor Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.findadistributor.com\\\/news\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.findadistributor.com\\\/news\\\/assp-standards-based-user-groups\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.findadistributor.com\\\/news\\\/assp-standards-based-user-groups\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.findadistributor.com\\\/news\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/gettyimages-2187445435_sbug_lp_header-scaled.jpg\",\"datePublished\":\"2026-02-16T01:11:07+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.findadistributor.com\\\/news\\\/#\\\/schema\\\/person\\\/46c235f575243584b2ec170a0cb099ff\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.findadistributor.com\\\/news\\\/assp-standards-based-user-groups\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.findadistributor.com\\\/news\\\/assp-standards-based-user-groups\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.findadistributor.com\\\/news\\\/assp-standards-based-user-groups\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.findadistributor.com\\\/news\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/gettyimages-2187445435_sbug_lp_header-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/www.findadistributor.com\\\/news\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/gettyimages-2187445435_sbug_lp_header-scaled.jpg\",\"width\":2560,\"height\":1707,\"caption\":\"The Standards-Based User Groups (SBUGs) framework is immediately being validated by a major collaboration with Avetta, a leading provider of supply chain risk management software.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.findadistributor.com\\\/news\\\/assp-standards-based-user-groups\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.findadistributor.com\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"ASSP Standards-Based User Groups\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.findadistributor.com\\\/news\\\/#website\",\"url\":\"https:\\\/\\\/www.findadistributor.com\\\/news\\\/\",\"name\":\"Find A Distributor Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.findadistributor.com\\\/news\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.findadistributor.com\\\/news\\\/#\\\/schema\\\/person\\\/46c235f575243584b2ec170a0cb099ff\",\"name\":\"fad\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2da03ff7df628fc9455b2e7b79222af131654dba2cd756a145cc1a3869bb736a?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2da03ff7df628fc9455b2e7b79222af131654dba2cd756a145cc1a3869bb736a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2da03ff7df628fc9455b2e7b79222af131654dba2cd756a145cc1a3869bb736a?s=96&d=mm&r=g\",\"caption\":\"fad\"},\"url\":\"https:\\\/\\\/www.findadistributor.com\\\/news\\\/author\\\/fad\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"ASSP Standards-Based User Groups - Find A Distributor Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.findadistributor.com\/news\/assp-standards-based-user-groups\/","og_locale":"en_US","og_type":"article","og_title":"ASSP Standards-Based User Groups - Find A Distributor Blog","og_description":"The American Society of Safety Professionals (ASSP) recently launched the Standards-Based User Groups (SBUGs), a new strategic framework designed to move the safety profession beyond regulatory compliance toward measurable, data-driven excellence. This launch solidifies ASSP&#8217;s role as the Trusted Source leading the strategic shift of safety from a regulatory minimum to a fundamental business driver.... Read More","og_url":"https:\/\/www.findadistributor.com\/news\/assp-standards-based-user-groups\/","og_site_name":"Find A Distributor Blog","article_published_time":"2026-02-16T01:11:07+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/www.findadistributor.com\/news\/wp-content\/uploads\/2026\/01\/gettyimages-2187445435_sbug_lp_header-scaled.jpg","type":"image\/jpeg"}],"author":"fad","twitter_misc":{"Written by":"fad","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.findadistributor.com\/news\/assp-standards-based-user-groups\/#article","isPartOf":{"@id":"https:\/\/www.findadistributor.com\/news\/assp-standards-based-user-groups\/"},"author":{"name":"fad","@id":"https:\/\/www.findadistributor.com\/news\/#\/schema\/person\/46c235f575243584b2ec170a0cb099ff"},"headline":"ASSP Standards-Based User Groups","datePublished":"2026-02-16T01:11:07+00:00","mainEntityOfPage":{"@id":"https:\/\/www.findadistributor.com\/news\/assp-standards-based-user-groups\/"},"wordCount":460,"commentCount":0,"image":{"@id":"https:\/\/www.findadistributor.com\/news\/assp-standards-based-user-groups\/#primaryimage"},"thumbnailUrl":"https:\/\/www.findadistributor.com\/news\/wp-content\/uploads\/2026\/01\/gettyimages-2187445435_sbug_lp_header-scaled.jpg","keywords":["American Society of Safety Professionals","ANSI","ASSP","ASSP SBUG","ASSP SBUGs","Avetta","Safety","Safety professionals"],"articleSection":["Homepage Featured","News"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.findadistributor.com\/news\/assp-standards-based-user-groups\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.findadistributor.com\/news\/assp-standards-based-user-groups\/","url":"https:\/\/www.findadistributor.com\/news\/assp-standards-based-user-groups\/","name":"ASSP Standards-Based User Groups - Find A Distributor Blog","isPartOf":{"@id":"https:\/\/www.findadistributor.com\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.findadistributor.com\/news\/assp-standards-based-user-groups\/#primaryimage"},"image":{"@id":"https:\/\/www.findadistributor.com\/news\/assp-standards-based-user-groups\/#primaryimage"},"thumbnailUrl":"https:\/\/www.findadistributor.com\/news\/wp-content\/uploads\/2026\/01\/gettyimages-2187445435_sbug_lp_header-scaled.jpg","datePublished":"2026-02-16T01:11:07+00:00","author":{"@id":"https:\/\/www.findadistributor.com\/news\/#\/schema\/person\/46c235f575243584b2ec170a0cb099ff"},"breadcrumb":{"@id":"https:\/\/www.findadistributor.com\/news\/assp-standards-based-user-groups\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.findadistributor.com\/news\/assp-standards-based-user-groups\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.findadistributor.com\/news\/assp-standards-based-user-groups\/#primaryimage","url":"https:\/\/www.findadistributor.com\/news\/wp-content\/uploads\/2026\/01\/gettyimages-2187445435_sbug_lp_header-scaled.jpg","contentUrl":"https:\/\/www.findadistributor.com\/news\/wp-content\/uploads\/2026\/01\/gettyimages-2187445435_sbug_lp_header-scaled.jpg","width":2560,"height":1707,"caption":"The Standards-Based User Groups (SBUGs) framework is immediately being validated by a major collaboration with Avetta, a leading provider of supply chain risk management software."},{"@type":"BreadcrumbList","@id":"https:\/\/www.findadistributor.com\/news\/assp-standards-based-user-groups\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.findadistributor.com\/news\/"},{"@type":"ListItem","position":2,"name":"ASSP Standards-Based User Groups"}]},{"@type":"WebSite","@id":"https:\/\/www.findadistributor.com\/news\/#website","url":"https:\/\/www.findadistributor.com\/news\/","name":"Find A Distributor Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.findadistributor.com\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.findadistributor.com\/news\/#\/schema\/person\/46c235f575243584b2ec170a0cb099ff","name":"fad","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/2da03ff7df628fc9455b2e7b79222af131654dba2cd756a145cc1a3869bb736a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2da03ff7df628fc9455b2e7b79222af131654dba2cd756a145cc1a3869bb736a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2da03ff7df628fc9455b2e7b79222af131654dba2cd756a145cc1a3869bb736a?s=96&d=mm&r=g","caption":"fad"},"url":"https:\/\/www.findadistributor.com\/news\/author\/fad\/"}]}},"_links":{"self":[{"href":"https:\/\/www.findadistributor.com\/news\/wp-json\/wp\/v2\/posts\/15960","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.findadistributor.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.findadistributor.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.findadistributor.com\/news\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.findadistributor.com\/news\/wp-json\/wp\/v2\/comments?post=15960"}],"version-history":[{"count":1,"href":"https:\/\/www.findadistributor.com\/news\/wp-json\/wp\/v2\/posts\/15960\/revisions"}],"predecessor-version":[{"id":15962,"href":"https:\/\/www.findadistributor.com\/news\/wp-json\/wp\/v2\/posts\/15960\/revisions\/15962"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.findadistributor.com\/news\/wp-json\/wp\/v2\/media\/15961"}],"wp:attachment":[{"href":"https:\/\/www.findadistributor.com\/news\/wp-json\/wp\/v2\/media?parent=15960"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.findadistributor.com\/news\/wp-json\/wp\/v2\/categories?post=15960"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.findadistributor.com\/news\/wp-json\/wp\/v2\/tags?post=15960"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}