{"id":14765,"date":"2025-06-11T03:32:56","date_gmt":"2025-06-11T03:32:56","guid":{"rendered":"https:\/\/www.findadistributor.com\/news\/?p=14765"},"modified":"2025-06-10T12:37:06","modified_gmt":"2025-06-10T12:37:06","slug":"dlms-collins-uses-glad2025-platform-to-promote-lifting","status":"publish","type":"post","link":"https:\/\/www.findadistributor.com\/news\/dlms-collins-uses-glad2025-platform-to-promote-lifting\/","title":{"rendered":"DLM\u2019s Collins Uses #GLAD2025 Platform to Promote Lifting"},"content":{"rendered":"

Dynamic Load Monitoring (UK) Ltd. (DLM)<\/a>, of Southampton, is among industry stakeholders sharing content in support of Global Lifting Awareness Day (GLAD), which will be powered by the Lifting Equipment Engineers Association (LEEA)<\/a> on 12 June. The annual event will be bound together across social media platforms at the hashtag, #GLAD2025.<\/p>\n

DLM<\/a> is a specialist in the design, manufacture, repair, and calibration of load cells, load monitoring, and cable working equipment for the offshore, renewable energy, marine, subsea, and lifting and rigging industries. They are all markets that rely heavily on lifting equipment and are target demographics for #GLAD2025, which aims to inspire the next generation to explore careers in the sector.<\/p>\n

It is a cause close to the heart of Carly Collins, sales and marketing director at DLM<\/a>, who is the fourth family member to join the business; after retirees, the dynasty is continued today by Collins and her brother, Martin Halford, managing director. As the industry looks to its leaders, Collins has delivered a wide-ranging video to LEEA<\/a>, urging women and young people especially to consider a career in lifting, while debunking the myth that the sector isn\u2019t a technologically advanced, dynamic place to work.<\/p>\n

Collins said: \u201cThe lifting industry is truly unique. It\u2019s a sector that underpins so many others \u2014 whether it\u2019s offshore wind, construction, shipping, or defence. What I love about LEEA<\/a> is that it brings the industry together with a focus on safety, education, and professional development. Supporting GLAD is therefore important because it gives us the chance to shine a light on an industry that often works behind the scenes but has a huge impact. It also helps us show the world just how rewarding and varied a career in lifting can be.\u201d<\/p>\n

Industry crossroads<\/strong><\/p>\n

As LEEA<\/a> reports, the lifting industry is at a crossroads. As experienced professionals retire and fewer young people enter the trade, companies are facing an urgent recruitment crisis. A shortage of skilled labour is placing increasing pressure on operations, productivity, and safety standards. Coupled with growing demands for technical compliance and innovation, the industry must act fast to secure a sustainable future. If left unaddressed, these challenges could have serious consequences for business continuity and sector-wide growth.<\/p>\n

\u201cIt\u2019s clear that we\u2019ve got some work to do,\u201d Collins continued. \u201cLifting isn\u2019t always seen as \u2018exciting\u2019 from the outside, but the reality is, the projects we support are fascinating, and the technology is cutting-edge. We need to do more to tell those stories \u2014 through social media, at schools, and in partnerships with technical colleges and universities. The lifting industry is quietly one of the most technologically advanced \u2014 particularly in safety and real-time data use. What we do with sensors, telemetry, calibration, and custom software is extremely technical. People are often surprised when they see the level of innovation behind the scenes.<\/p>\n

\u201cIt\u2019s an industry for everyone. Lifting isn\u2019t just hard hats and heavy loads \u2014 it\u2019s design, tech, leadership, innovation. There\u2019s so much room for growth and contribution. I\u2019d encourage any young woman who\u2019s curious, creative, or problem-solving-driven to explore it. It\u2019s an industry that needs diverse thinking, and that includes more women at every level. We are starting to see more come through \u2014 in engineering, in project roles, even in the field. Representation matters. The more women we have visible in these roles, the more others will feel like this could be for them too.\u201d<\/p>\n

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DLM\u2019s Carly Collins has delivered a video to LEEA in support of #GLAD2025.<\/p><\/div>\n

Lifting Careers, Building Futures<\/strong><\/p>\n

LEEA<\/a> is hoping its 2025 theme, \u2018Lifting Careers, Building Futures\u2019, will build momentum, supported by the findings of its recent \u2018State of the Lifting Industry\u2019 survey, which will be shared during a webinar on GLAD. Collins is enthused by the tagline and pointed to the breadth of careers available, even within her own company, where design, manufacturing, electronics, testing, marketing, and logistics are part of everyday functions.<\/p>\n

\u201cAt DLM<\/a> alone, we have design engineers, machinists, gauging technicians, calibration experts \u2014 all working together. There\u2019s a place for every skillset,\u201d she said. \u201cAnd it doesn\u2019t matter what background you come from. Before I joined, I was working in communications at a City Council; I had to learn the lifting and rigging world from scratch. I started in marketing, which turned out to be a great way to get a broad overview of the industry \u2014 seeing what others were doing and understanding where we could innovate and improve. Initially, I didn\u2019t know the technical side at all, but I could learn the business from the ground up, while also helping tell our story in a clearer, more engaging way. I had to be a sponge \u2014 and I still am. It\u2019s a technical world, but it\u2019s also a people-first industry.\u201d<\/p>\n

DLM<\/a> will publish other content during GLAD, sharing stories from the team; highlighting career paths within the company; and showcasing the diversity of roles in the business. It will be active on LinkedIn, offering behind-the-scenes insights and staff interviews.<\/p>\n