{"id":12958,"date":"2024-03-27T01:22:17","date_gmt":"2024-03-27T01:22:17","guid":{"rendered":"https:\/\/www.findadistributor.com\/news\/?p=12958"},"modified":"2024-03-21T14:27:09","modified_gmt":"2024-03-21T14:27:09","slug":"end-users-join-glad2024-campaign","status":"publish","type":"post","link":"https:\/\/www.findadistributor.com\/news\/end-users-join-glad2024-campaign\/","title":{"rendered":"End Users Join #GLAD2024 Campaign"},"content":{"rendered":"

The countless industries that use lifting equipment are being urged to unite in support of Global Lifting Awareness Day<\/a> on Thursday 18 July.<\/p>\n

Driven by the Lifting Equipment Engineers Association (LEEA)<\/a>, #GLAD2024<\/a> is an established event where its members, manufacturers, and suppliers lead those sharing material that promotes safe and high quality load lifting across the world. Social media posts, videos, articles, and in-person activity are bound together by the hashtag.<\/p>\n

However, LEEA<\/a> and supporting stakeholders recognise that the continued growth of the concept \u2014 and realisation of the association\u2019s wider vision of eliminated accidents, injuries, and fatalities \u2014 is collectively in the hands of those that use lifting equipment. Accordingly, messaging is being positioned more squarely on the point of use than in four prior stagings of the event.<\/p>\n

Cranes, hoists, rigging gear, and height safety hardware is central to safe operations in a myriad of end-user sectors, including civil engineering, construction, material handling, metals, military, offshore, subsea, and renewables, to select just a handful. It is towards these applications that LEEA<\/a>\u2019s daily work and #GLAD2024<\/a> campaigning points.<\/p>\n

Ross Moloney, CEO at LEEA<\/a>, said: \u201cTo take GLAD from an idea to a globally recognised movement required us to garner support from major stakeholders in our industry, many of which are LEEA<\/a> members and long-time collaborators. Empowered by their support, and that of fellow trade authorities, media, and a select group of users, we must now energise more people with lifting equipment in their hands and on their person, as well as those responsible for sourcing it.\u201d<\/p>\n

The latest campaign messaging harmonises with the launch of new promotional graphics that centre on the truism that end-user marketplaces need the lifting industry and vice versa in terms of elevating the profile of the annual awareness day. Already in circulation are two immediately recognisable #GLAD2024<\/a> graphics that share the slogans:<\/p>\n