{"id":12026,"date":"2023-07-27T01:02:53","date_gmt":"2023-07-27T01:02:53","guid":{"rendered":"https:\/\/www.findadistributor.com\/news\/?p=12026"},"modified":"2023-07-25T11:05:41","modified_gmt":"2023-07-25T11:05:41","slug":"rmi-unveils-new-look","status":"publish","type":"post","link":"https:\/\/www.findadistributor.com\/news\/rmi-unveils-new-look\/","title":{"rendered":"RMI Unveils New Look"},"content":{"rendered":"<p>MHI\u2019s <a href=\"http:\/\/www.rmiracksafey.org\">Rack Manufacturers Institute (RMI)<\/a> has revealed a new logo and fresh branding to coincide with its 65th year of promoting rack safety.<\/p>\n<p>Founded in 1958, <a href=\"http:\/\/www.rmiracksafey.org\">RMI<\/a> is an MHI industry group and the leading racking industry association. It currently boasts 38 members, who are identified as leaders in the rack manufacturing and material handling industry space.<\/p>\n<p><a href=\"http:\/\/www.rmiracksafey.org\">RMI<\/a> selected the advertising firm Birdsong Gregory, LLC of Charlotte, North Carolina to assist in a multi-phase brand articulation.<\/p>\n<p>With the introduction of a new logo and website updates, the agency has completed the first steps of rebranding.<\/p>\n<div id=\"attachment_12027\" style=\"width: 380px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-12027\" class=\"size-full wp-image-12027\" src=\"https:\/\/www.findadistributor.com\/news\/wp-content\/uploads\/2023\/07\/Unknown.png\" alt=\"\" width=\"370\" height=\"192\" \/><p id=\"caption-attachment-12027\" class=\"wp-caption-text\">RMI has revealed a new logo and fresh branding to coincide with its 65th year of promoting rack safety.<\/p><\/div>\n<p>Although members eagerly anticipated the new logo, they also ensured nostalgia was built into it. <a href=\"http:\/\/www.rmiracksafey.org\">RMI<\/a> opted to keep the classic black and orange color palette for the new logo with a \u201ccross beam\u201d line through the center while adding new lettering that showcases a Serif pattern reminiscent of anchor plates on a racking system.<\/p>\n<ul>\n<li>Some of the new elements of the <a href=\"http:\/\/www.rmiracksafey.org\">RMI<\/a> site include the newly minted logo, a refreshed infographic design, and a fresh look for its free informational blog site, <a href=\"http:\/\/www.rmiracksafey.org\">www.rmiracksafey.org<\/a>.<\/li>\n<li>The blog newsletter also received an overhaul; readers can subscribe for free updates at <a href=\"http:\/\/www.rmiracksafety.org\/newsletter-signup\">www.rmiracksafety.org\/newsletter-signup<\/a>.<\/li>\n<\/ul>\n<p>\u201cRMI has a long-established 65-year history in the industry, and it was important to the group to honor our original logo while giving a nod to the future for our new look and branding.\u00a0We wanted to provide a fresh take on the widely recognized, black and orange logo, which end-users have trusted with confidence for decades to know that their project adheres to the highest engineering and design standards,\u201d said Paul Neal, <a href=\"http:\/\/www.rmiracksafey.org\">RMI<\/a> president and Unarco president and CEO.<\/p>\n<p>An additional refresh on the horizon is the R-Mark Certification program update and logo. Industry should expect to see the new R-Mark logo stamp debut on member sites, as well as digital and print platforms, as early as September 2023.<\/p>\n<p>\u201cThe timing for a style evolution for <a href=\"http:\/\/www.rmiracksafey.org\">RMI<\/a> couldn\u2019t be better as it really coincides with an industry push to integrate a variety of automation and technologies into existing facilities and rack structures as well as new ones,\u201d said Jonathan Hirst, <a href=\"http:\/\/www.rmiracksafey.org\">RMI<\/a> marketing chair and both the vice president and general manager of North American Storage Equipment Inc.<\/p>\n<p>\u201cRack has evolved to meet the needs of the industry and we wanted our branding to strongly reflect that.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>MHI\u2019s Rack Manufacturers Institute (RMI) has revealed a new logo and fresh branding to coincide with its 65th year of promoting rack safety. Founded in 1958, RMI is an MHI industry group and the leading racking industry association. It currently boasts 38 members, who are identified as leaders in the rack manufacturing and material handling&#8230; <a href=\"https:\/\/www.findadistributor.com\/news\/rmi-unveils-new-look\/\" class=\"excerpt-read-more\">Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":12027,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16,10],"tags":[9485,9175,2259,1373,157,106,51,2508,893,118,9484,62],"class_list":["post-12026","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-homepage-featured","category-news","tag-birdsong-gregory","tag-industrial-rack","tag-industrial-racking","tag-industrial-racks","tag-logistics","tag-material-handling","tag-mhi","tag-rack","tag-racking","tag-racks","tag-rmi","tag-supply-chain"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>RMI Unveils New Look - Find A Distributor Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.findadistributor.com\/news\/rmi-unveils-new-look\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RMI Unveils New Look - Find A Distributor Blog\" \/>\n<meta property=\"og:description\" content=\"MHI\u2019s Rack Manufacturers Institute (RMI) has revealed a new logo and fresh branding to coincide with its 65th year of promoting rack safety. 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