{"id":11647,"date":"2023-04-04T01:26:58","date_gmt":"2023-04-04T01:26:58","guid":{"rendered":"https:\/\/www.findadistributor.com\/news\/?p=11647"},"modified":"2023-04-03T11:28:42","modified_gmt":"2023-04-03T11:28:42","slug":"glad2023-turns-to-end-users","status":"publish","type":"post","link":"https:\/\/www.findadistributor.com\/news\/glad2023-turns-to-end-users\/","title":{"rendered":"#GLAD2023 Turns to End Users"},"content":{"rendered":"

Global Lifting Awareness Day\u2014#GLAD2023\u2014has arrived at the point of use, as 13 July draws nearer.<\/p>\n

Driven by the Lifting Equipment Engineers Association (LEEA), #GLAD2023 will again bring together all industry stakeholders, including manufacturers and suppliers, but end users are a prime target as the concept strives to promote safe and high quality load lifting.<\/p>\n

Now in its fourth year, #GLAD2023 harnesses the power of social media to promote videos, articles, and in-person activity, while pointing people to a dedicated website\u2014www.globalliftingawarenessday.com<\/a>\u2014where information about apprenticeships, military recruitment, diversity, sustainability, and technology has been posted since the concept\u2019s 2020 launch.<\/p>\n

Ross Moloney, CEO at LEEA, said: \u201cUltimately, we\u2019re trying to change behaviour, so pivoting towards owners, inspectors, examiners, and end users is key to achieving that. Social media postings are important, and we know that they are effective in giving people reason to pause, but this isn\u2019t a movement confined to the virtual world; we need to do more to help people along their journey of conversion.\u201d<\/p>\n

He added: \u201cMost of us in the industry know where to look for guidance, and where to go for advice, but users that have only a passing understanding of lifting\u2014they might only rent, or buy, or use it occasionally\u2014likely need more support to understand the risks and how to mitigate them better. This is a demographic continuously prone to accidents if we don\u2019t position our safety messages where they\u2019re needed most.\u201d<\/p>\n

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\u2018We promote safe lifting, so we support GLAD\u2019 had previously emerged as the rallying call of this year\u2019s Global Lifting Awareness Day\u2014#GLAD2023\u2014on 13 July.<\/p><\/div>\n

Taking ownership<\/strong><\/p>\n

LEEA has already invited stakeholders to show support by participating on social media and holding events that serve as hubs from where the concept can grow in future years, which is a message to individuals as well as wider marketing teams. From the C-suite of the largest corporations to the crane cab of the smallest rental company, #GLAD2023 is for everyone. Literally anybody with an interest in lifting and working at height can contribute.<\/p>\n

Moloney said: \u201cOur industry is owned by the individuals who work in it, so while we love that companies are getting involved, there\u2019s no reason why individuals can\u2019t post themselves, and we actively encourage both. In fact, a newcomer to the sector or somebody that has tools in their hands will find kindred spirits in those applying lifting equipment at the point of use.\u201d<\/p>\n

Also aligning to power #GLAD2023 are a collection of authorities and trade bodies, in addition to industry press, equipment manufacturers, and influencers. All are bound by a commitment to share material that promotes safe and high quality load lifting and are actively encouraging memberships, readerships, peers, etc. to support the cause. If you are an engineer, crane operator, rigger, signalperson, trainer, or apprentice, social media is the place to start.<\/p>\n