{"id":10860,"date":"2022-11-07T01:54:37","date_gmt":"2022-11-07T01:54:37","guid":{"rendered":"https:\/\/www.findadistributor.com\/news\/?p=10860"},"modified":"2022-11-01T13:01:50","modified_gmt":"2022-11-01T13:01:50","slug":"shoppers-return","status":"publish","type":"post","link":"https:\/\/www.findadistributor.com\/news\/shoppers-return\/","title":{"rendered":"Shoppers Return"},"content":{"rendered":"<p><a href=\"https:\/\/www.findadistributor.com\/item\/zebra-technologies-corporation\/\">Zebra Technologies Corporation<\/a> has released the findings of its 15th Annual Global Shopper Study, which confirms shoppers are returning to shop in stores in similar numbers seen prior to the pandemic, in regions such as Latin and North America.<\/p>\n<p>They have also embraced self-serve habits as they increasingly use \u201cdo-it-yourself\u201d (DIY) technology in stores, allowing more associates more time on the floor to help shoppers.<\/p>\n<p><strong>Latin America<\/strong><\/p>\n<ul>\n<li>Only 68% of retailers surveyed in Latin America agree shoppers are spending less due to inflation, compared to 82% who believe they are spending less globally.<\/li>\n<li>Nine-in-10 shoppers in Latin America have used mobile ordering, leading globally.<\/li>\n<\/ul>\n<p><strong>North America<\/strong><\/p>\n<ul>\n<li>Sixty-nine percent of shoppers surveyed in North America agree more retailers need to offer mobile ordering.<\/li>\n<li>Over 90% of retail decision-makers surveyed say they are increasing the speed and convenience of fulfilment options for holiday orders.<\/li>\n<\/ul>\n<p>While nearly 75% of shoppers say inflation has caused them to delay purchases, they\u2019re still returning to stores, but most (76%) want to get in and out as quickly as possible. And they\u2019re willing to help make that happen with their growing affinity for self-serve technology. \u00a0Shopper interaction across self-serve solutions continues to rise with nearly half of shoppers citing they have used self-checkouts, and almost four-in-10 used cashless payment methods.<\/p>\n<p>Forty-three percent of shoppers surveyed prefer paying with a mobile device\/smartphone (+23pp since 2019) and half prefer self-checkout (up +19pp since 2019) as preference for a traditional check-out register staffed by a person has declined (-20pp since 2019). A majority of retailers (77%) believe staffed checkouts are becoming less necessary with automation technology, and nearly half are readying their stores, converting traditional check-out spaces to self-serve and contactless options. Shoppers\u2014and associates\u2014are ready for it; about eight-in-10 expect retailers to have the latest technology.<\/p>\n<p>Consumers also continue to rely on their smartphones during shopping trips; this year\u2019s usage indicates price sensitivity as over half of those surveyed are checking for sales, specials or coupons, aligning with 68% who are concerned about having to reduce spending to make ends meet.<\/p>\n<p><strong>Shoppers\u2019 \u201cEverything Experience\u201d<\/strong><\/p>\n<p>Consumers expect a seamless experience however they shop. Seven-in-10 prefer shopping both in-store and online as well as favour online retailers that also offer brick-and-mortar locations. Convenience is king for fulfilment: most shoppers (75%) prefer the option to have items delivered and 64% opt for retailers who offer in-store or kerbside pick-up.<\/p>\n<p>The same is true for reverse logistics: eight-in-10 shoppers prioritize their spending with retailers that offer easy returns. Nearly half of surveyed retailers are converting space in their stores for order pick-up, supporting consumer fulfilment preferences. Mobile ordering continues to increase, with more than eight-in-10 shoppers and nine-in-10 millennials using it, and seven-in-10 of both groups wanting more retailers to offer it.<\/p>\n<p>\u201cShoppers don\u2019t see channels, they see one shopping experience however they shop,\u201d said Matthew Guiste, Retail Industry Lead, <a href=\"https:\/\/www.findadistributor.com\/item\/zebra-technologies-corporation\/\">Zebra Technologies<\/a>. \u201cThe days of siloed, omnichannel operations are out of step with how people shop today. A unified commerce approach can help retailers meet shoppers how they shop\u2014online, in-store, social, mobile, or any combination\u2014and improve their overall experience.\u201d<\/p>\n<div id=\"attachment_10861\" style=\"width: 1375px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-10861\" class=\"size-full wp-image-10861\" src=\"https:\/\/www.findadistributor.com\/news\/wp-content\/uploads\/2022\/11\/typorama.jpg\" alt=\"\" width=\"1365\" height=\"1017\" srcset=\"https:\/\/www.findadistributor.com\/news\/wp-content\/uploads\/2022\/11\/typorama.jpg 1365w, https:\/\/www.findadistributor.com\/news\/wp-content\/uploads\/2022\/11\/typorama-768x572.jpg 768w, https:\/\/www.findadistributor.com\/news\/wp-content\/uploads\/2022\/11\/typorama-400x298.jpg 400w, https:\/\/www.findadistributor.com\/news\/wp-content\/uploads\/2022\/11\/typorama-309x230.jpg 309w, https:\/\/www.findadistributor.com\/news\/wp-content\/uploads\/2022\/11\/typorama-440x328.jpg 440w, https:\/\/www.findadistributor.com\/news\/wp-content\/uploads\/2022\/11\/typorama-517x385.jpg 517w, https:\/\/www.findadistributor.com\/news\/wp-content\/uploads\/2022\/11\/typorama-436x325.jpg 436w, https:\/\/www.findadistributor.com\/news\/wp-content\/uploads\/2022\/11\/typorama-510x380.jpg 510w\" sizes=\"auto, (max-width: 1365px) 100vw, 1365px\" \/><p id=\"caption-attachment-10861\" class=\"wp-caption-text\">Over 90% of retail decision-makers surveyed say they are increasing the speed and convenience of fulfilment options for holiday orders.<\/p><\/div>\n<p>While nearly eight-in-10 shoppers are concerned about inflationary price increases on everyday essentials, they\u2019re not necessarily leaving stores without the items they wanted due to price. Associates expressed out-of-stock complaints is their number one frustration. A whopping 76% of shoppers leave without the items they intended to purchase with 49% blaming out-of-stocks. Retailers are painfully aware; 80% acknowledge maintaining real-time visibility of out-of-stocks is a significant challenge, and they need better inventory management tools for accuracy and availability.<\/p>\n<p><strong>Leveraging Labour<\/strong><\/p>\n<p>Seven-in-10 shoppers are satisfied with help from retail associates, compared to only 37% in 2007. And shoppers, associates and retail decision-makers agree shoppers have a better experience when associates use the latest technology to assist them. But that\u2019s not the only benefit, particularly in the face of labor shortages: most surveyed associates (78%) and retail decision-makers (84%) agree that stores leveraging retail technology and mobile devices attract and retain more store associates as well.<\/p>\n<p>To further improve the shopping experience, eight-in-10 retailers surveyed expect to enable more associates\/ seasonal staff to help customers and pick\/fulfil online orders for the 2022 holiday season. This also addresses another challenge cited by three-quarters of surveyed retailers: improving online fulfilment efficiency and expense.<\/p>\n<p>\u201cAfter 15 years of studying shoppers, associates, and retailers, one constant is clear\u2014retail is always changing,\u201d Guiste said. \u201cThe expectations, experiences, and behaviours of shoppers, associates and retail executives continue to evolve at an increasingly rapid pace. Only when technology and people come together, both in vision for tomorrow and ability to execute today, can retailers consistently deliver the experiences customers expect. Retail is at a point where technology isn\u2019t just a want or nice to have\u2014it\u2019s a must have.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zebra Technologies Corporation has released the findings of its 15th Annual Global Shopper Study, which confirms shoppers are returning to shop in stores in similar numbers seen prior to the pandemic, in regions such as Latin and North America. They have also embraced self-serve habits as they increasingly use \u201cdo-it-yourself\u201d (DIY) technology in stores, allowing&#8230; <a href=\"https:\/\/www.findadistributor.com\/news\/shoppers-return\/\" class=\"excerpt-read-more\">Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":10861,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16,10],"tags":[85,7882,7883,6183],"class_list":["post-10860","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-homepage-featured","category-news","tag-retail","tag-shop","tag-shoppers","tag-zebra-technologies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Shoppers Return - Find A Distributor Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.findadistributor.com\/news\/shoppers-return\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Shoppers Return - Find A Distributor Blog\" \/>\n<meta property=\"og:description\" content=\"Zebra Technologies Corporation has released the findings of its 15th Annual Global Shopper Study, which confirms shoppers are returning to shop in stores in similar numbers seen prior to the pandemic, in regions such as Latin and North America. They have also embraced self-serve habits as they increasingly use \u201cdo-it-yourself\u201d (DIY) technology in stores, allowing... 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